Supavadee Tantiyanon

About

People is the great mystery on earth. Understand them and initiate relationship with them are quite a challenge. I love to observe, articulate the meanings and plan for the relationship quest to see if my hypothesis is working or not. Specialties: Customer Experience, CRM, Business Process, Marketing, Digital, Customer Experiential Marketing

Experience

• Senior Lecturer at Chulalongkorn University
  

  I lecture on Brand Analytics at Chulalongkorn University, helping students connect brand strategy, customer insight, marketing metrics, and AI-enabled analytics. The course focuses on turning data into strategic marketing decisions — from segmentation, brand performance, customer behavior, and dashboard interpretation to case-based analysis and applied AI in marketing. My role is to prepare future marketers to think with both data discipline and brand judgment: not just reading numbers, but translating them into sharper insights, better decisions, and responsible business action.

• Vice President Government Relations at Marketing Association of Thailand (MAT)
  

• President at Thai Digital Technology User Group Association (DUGA)
  

• Member of Strategic Committee Board, Wellness and Healthcare Sector, Thai Chamber of Commerce at Thai Chamber of Commerce
  

• Founder at eXperience Matters Co.Ltd.
  

• Advisory Council for Thammasart Business School at Thammasat University
  

• Lecturer at Thammasat University
  

  Teaching is part of my pleasure to meet the new young generation as well as sharing the experience and hopefully preps them for the marketing workforce.