Bangkok, Bangkok City, Thailand
CX & Commercial Leader | Strategic Account Management | Data-driven Problem Solving | Business Transformation | Cross-Industry B2B Experience Experienced CX and commercial leader with 15+ years in global customer operations, strategic accounts, and international business across semiconductor, electronics, trading, and consumer sectors. I have led cross-functional teams and managed global accounts across the US, Asia, Europe, and the Middle East, focusing on aligning operations with business goals and delivering consistent performance. In my current role, I lead a 36-member team supporting over 25 global accounts, where I focus on service performance, revenue alignment, and continuous process improvement. I work closely with senior leaders across teams to understand challenges, align priorities, and move complex issues toward practical solutions. My background in OEM and export trading has given me end-to-end exposure to commercial operations, from managing sales cycles and regulatory requirements to adapting strategies across diverse markets and implementing scorecard and SLA systems. I am motivated by solving complex problems, improving how teams operate, and building long-term business relationships that create meaningful impact.
Experienced in Commodity trading and OEM company
- Effectively managed all marketing activities, successfully elevating the international profile of Muay Thai and positioning it as a trendy lifestyle choice. - Utilizing social media platforms such as Facebook, Instagram, and YouTube, instead of relying solely on the website, expanded marketing efforts beyond just wholesaler groups. This broadened approach increased brand recognition significantly across a wider audience. - Created and updated all content and activities on social media platforms including Facebook Fanpage, Instagram, and the company website. This encompassed PR activities such as sport event sponsorships and influencer sponsorships. - Engaged with customers, driving, and overseeing existing orders to meet sales targets. Also, focused on increasing the number of new customers to facilitate business expansion. - Conducted new production and package design and development by collecting customer surveys and feedback, collaborating closely with craftsmanship and factory teams. - Conducted market surveys through visits to both international and domestic customers. Cultivated robust relationships with overseas customers in China, Singapore, and Malaysia, as well as with local customers in Phuket, Chiang Mai, and Bangkok. - Forecasted sales volume on a monthly basis and collaborated with production and purchasing teams to ensure timely material preparation. - Explored potential locations, malls, avenues for expanding Fairtex proshop branches. Additionally, facilitated the expansion of the online platform through Lazada and established consignment orders with sports gyms. - Coordinated with graphic designers to manage all printing media, including brochures, catalogs, posters, billboards, etc., for promoting products, campaigns, and company news.