Bangkok, Bangkok City, Thailand
Dynamic and result-driven executive with over 20 years of managerial experience in international and Thai’s retail and e-commerce industries including Big C, Big C Food Services, Mini Big C, C Mart, MM Mega Market, B’smart (Vietnam), M Point Mart (Laos) and Carrefour. Well-versed in omni channels trade and online-to-offline marketing. Proven track record of leading teams to achieve business goals, develop and implement strategic plans, and drive for operational efficiency. Proficient in financial forecasting, budget management, and vendor negotiations with a keen focus on enhancing customer experience and optimizing stock management.
- Lead the team to expand Big C Food Services business - Deliver financial results for the Merchandise Division - Develop and execute activities and promotions to achieve sales and profit goals - Oversee operation efficiency, focusing on cost control and stock monitoring - Develop the PLM brand for both Dry Food and Fresh Food categories - Manage space and ranges for Dry Food, Non-Food, and Fresh Food sections across all stores. Key Achievements: • Successfully launched 3 new stores in 10 months, which was ahead of the schedule, resulting in 20% increase in annual revenue • Effectively implemented the cost-saving measures which reduced operational expenses by 15%.
- Led the team to manage C Mart, an e-commerce platform of Big C - Delivered financial results and effectively managed the budget - Oversaw operation efficiency, focusing on cost control and stock monitoring - Enhanced online shopping experience through innovations - Coordinated with marketing team to build and support category trade events and customer-driven promotions - Managed order fulfillment and stock handling, ensuring effective promotions and event support - Addressed aging, non-moving, and inactive stock at the Distribution Center Key Achievements: • Spearheaded the introduction of new product categories which contributed to 10% sales increase • Successfully improved the inventory turnover by 25% through effective stock management strategies
- Delivered financial results for MM Mega Market - Managed vendor agreements, promotions, and supervised stock levels - Directed the transition of the merchandise systems to align with Big C standards - Coordinated with marketing team for promotion and event alignment - Worked closely with top management to define business needs and execute strategies Key Achievements: • Successfully integrated the merchandise system, improving data accuracy by 30%. • Developed and launched successful promotional campaigns that increased foot traffic by 18%.
- Delivered financial results for MM Mega Market - Executed vendor agreements and trade plans - Coached and supported the team in achieving sales and profit goals - Analyzed promotions and competitor actions to ensure competitive pricing - Managed stock levels with the supply chain team to ensure product availability Key Achievements: • Negotiated vendor agreements which resulted in 12% reduction in procurement costs • Increased customer satisfaction scores by 15% through targeted promotions and improved product availability and assortment
- Directed the conversion of Family Mart to B’smart in Vietnam and M Point Mart in Laos - Set buying conditions and negotiated vendor agreements - Kept the team updated on product knowledge and international market trends - Managed budgets and stock levels, ensuring effective promotion support Key Achievements: • Successfully converted 50 stores to the B’smart brand, driving a 20% increase in sales • Improved vendor relations, resulting in better terms and higher-quality products
- Managed vendor agreements, assortment, and promotion plans for Mini Big C and Big C Market. - Coordinated with marketing team for promotion execution and stock management - Worked with hyper market buyers on selective assortments and promotions. Key Achievements: • Expanded the small store format by opening 10 new Mini Big C locations, increasing market penetration • Implemented new inventory management techniques that reduced stockouts by 20%.