Birmingham, England, United Kingdom
Accomplished B2B marketing leader with 20+ years' experience. I drive measurable brand growth and lead strategic transformation. My expertise spans industrial, engineering, distribution, and e-commerce. I uniquely translate complex business objectives into actionable marketing. This enables organisations to boost visibility, generate demand, and build high-impact teams. I partner with private equity, family, and privately owned businesses. I differentiate by delivering marketing-led growth and measurable results for clients across digital, print, and direct channels. I prioritise business objectives and use an integrated approach to boost efficiency and sustainability. I lead group marketing across Europe. I unite a multidisciplinary team to deliver tailored marketing and brand consistency. My leadership style is collaborative and empowering. I set clear objectives, encourage open communication, and create an environment where diverse perspectives are valued. By aligning team members around shared goals and fostering trust, I inspire high performance and innovation. I implemented a pan-European campaign that increased customer engagement by 20%. I launched a digital transformation to boost lead generation. I fostered close collaborations to speed product launches. These achievements reflect our team’s impact and the strength of our collective approach. I am passionate about building strong brands and marketing functions. I unite creativity, insight, and accountability to deliver results. I turn strategy into action with integrated plans. These plans drive leads, elevate visibility, and lay the groundwork for growth. I collaborate with sales, product, ecommerce, and leadership to ensure business-focused results. I align teams with shared goals. I launch cross-functional projects and turn challenges into actionable strategies. I streamline operations for efficiency. With a disciplined, results-driven approach, I consistently surpass targets and drive sustained growth.
As Group Marketing Manager, I lead the development, execution, and optimisation of integrated, multi-channel marketing strategies across the entire group. I am responsible for shaping and maintaining our brand identity, managing all aspects of our group-level marketing operations, and ensuring consistency across every touchpoint and market we serve. I manage a high-performing, cross-functional marketing team that delivers results across various activities. This includes owning our group website and digital presence, developing value-added services (VAS), implementing customer segmentation initiatives, and planning targeted campaigns across multiple languages and regions. Our work spans digital and traditional marketing disciplines, ensuring we remain connected to our diverse customer base. On the digital side, I oversee email marketing automation, social media management, content creation, and data-driven campaign execution. Offline, I manage printed collateral, catalogues, trade show presence, exhibitions, and internal communications, ensuring that every piece supports the brand's voice and business objectives. A key part of my role involves working cross-functionally with sales, product management, ecommerce, and international teams to align marketing efforts with commercial goals. I also coordinate translation and localisation efforts to ensure all campaigns and content are relevant, accurate, and impactful across different languages and cultural contexts. Through strategic planning, creative execution, and team leadership, I help drive brand awareness, customer engagement, and business growth across all regions and channels. I’m passionate about combining insight, creativity, and operational excellence to deliver marketing that makes a measurable impact.
As a Marketing Manager at Fabory UK, I spearhead various strategic initiatives to drive business growth and enhance brand visibility. My key responsibilities include: - Developing and executing effective SEO strategies to boost organic search visibility. - Managing PPC campaigns to maximise ROI. - Crafting comprehensive marketing strategies aligned with business goals. - Set up and implement a robust CRM system. - Oversee database management and optimise customer data. - Creating compelling sales cadences and sequences. - Content creation for diverse platforms. - Implementing AI technologies to streamline marketing processes. - Enhancing customer communications and engagement. - Conducting surveys to gather customer insights. - Planned and executed product and service promotions. - Managing company participation in exhibitions. - Designing and producing brochures and flyers. - Leading and managing the marketing team. - Coordinating with agencies to ensure cohesive marketing efforts. - Developed group-wide LinkedIn campaigns This role allows me to leverage my digital marketing, PR, and brand management expertise to drive impactful results for Fabory UK. Key Achievements: - Consistently exceeded ROAS targets, achieving a return of 16 against a target of 5. - Successfully optimized digital marketing campaigns to deliver over 3x the expected return on ad spend. - Demonstrated a strong ability to drive efficient and high-impact marketing performance. - Boosted lead generation by implementing targeted marketing strategies, resulting in a significant increase in qualified leads. - Successfully generated a steady pipeline of new business leads, contributing to consistent sales growth. - Developed and executed campaigns focused on attracting new prospects, driving higher engagement, and converting leads into loyal customers.
The Michael Lewis Foundation Trust has been established to raise funds and awareness for Diabetes, with a specific focus on supporting young people with Type 1 Diabetes. This foundation holds a deep personal significance, as it honors the memory of Michael Lewis, who tragically passed away on November 25th, 2015, at the age of 20, due to complications associated with Type 1 Diabetes, specifically DIB syndrome. Despite being diagnosed with diabetes at the young age of 4, Michael never allowed his condition to hinder his pursuit of his goals. In a collaborative effort, I co-founded this foundation with my sister and brother-in-law, and I serve as a trustee. Our mission is driven by a shared commitment to provide funding and support to individuals and families affected by Type 1 Diabetes. Through various fundraising activities and awareness campaigns, we aim to offer the necessary resources and assistance to those impacted by this condition.
Design websites, logos and other marketing merchandising for small local businesses
Set the overall brand tone and narrative strategy and support the company in pursuing rapid, effective growth. Manage and grow the marketing function with full budget and resource allocation responsibilities. Plan and execute campaigns and collaborate with cross-functional teams to integrate brand narrative with all aspects of the customer experience. Own strategic PR opportunities, coordinating with internal and external stakeholders. Manage a team of 3 internal sales estimators, a PR executive, and a marketing assistant. Key Highlights: Improved the digital presence for the company, redesigning the company websites and improving the digital footprint through social media, link building and organic SEO. Leading to a current average of over 7,000 unique visitors per month. Increased monthly average sales order intake by £350,000 through streamlining sales process and improving customer communications. Increased monthly enquiries by an average of 120 per month through inbound marketing strategies. Improved customer communications by 75% by introducing and implementing a CRM system that manages the sales and manufacturing process from enquiry to delivery & aftersales. Assigning tasks and sending automated emails throughout the process, reducing admin time by 80%. Reduced marketing costs by 50% by negotiating pricing and fees, while ensuring the continuation and enhancements of services. Competencies: Digital Marketing | Social Media Management | Content Creation | Marketing Strategy & Budgets | Analytics & Reporting | Sales Funnel Optimization | Team Management | Copywriting | Website, Graphic, & Media Design | SEO & SEM | Campaign Management
As the Global Marketing Manager at Zaun Limited, I spearheaded a comprehensive marketing strategy that elevated the company's international presence and brand recognition. My role encompassed diverse responsibilities, from public relations and SEO to website management and design. I successfully managed and optimized our online platforms, ensuring seamless user experiences and improved search engine rankings. I orchestrated our global exhibition strategy, leading events across Europe, the Middle East, and Australia. These exhibitions showcased our products and solidified our market position in these regions. In addition to event planning, I delivered impactful specifier presentations that engaged and informed industry professionals. My expertise in content management was pivotal in maintaining a consistent and compelling brand voice across all channels. I oversaw creating and distributing promotional merchandise and collateral, reinforcing our brand's identity and value proposition. Managing the branding and brand management for multiple brands within the group was essential to my role, ensuring cohesive and strategic brand positioning. Leading a talented marketing team, I coordinated efforts in product and technical specification writing, ensuring our materials met the highest standards of accuracy and clarity. My strategic planning extended to email marketing and social media content, where I developed and executed campaigns that drove engagement and conversions. Additionally, I managed advertising initiatives, optimising our reach and impact through targeted efforts. My tenure at Zaun Limited was marked by a holistic approach to global marketing, combining creativity, strategic thinking, and meticulous execution to drive brand growth and market expansion.
As the Group Marketing Manager at Binns Fencing Limited, I spearheaded a dynamic marketing strategy that enhanced the company's market presence and brand equity. My role encompassed various responsibilities, from PR and SEO to website management and design. I successfully managed the company's online presence, ensuring our website was visually appealing and highly functional. I was crucial in planning and managing exhibitions and events, creating impactful experiences that elevated the brand. My expertise in content management, promotional merchandise, and collateral ensured that our messaging was consistent and engaging across all channels. In branding and brand management, I cultivated a strong, cohesive brand identity that resonated with our target audience. Leading a talented team, I fostered a collaborative environment that drove innovative marketing solutions. My proficiency in technical specification writing and advertising management also ensured that our campaigns were technically sound and creatively compelling. My tenure at Binns Fencing Limited was marked by strategic leadership, creative vision, and a results-driven approach that significantly contributed to the company's growth and success.