Brooklyn, New York, United States
As a strategy leader with a background in journalism, entrepreneurship and product management, I am deeply committed to fostering meaningful connections and driving substantial, positive impacts. My journey began with an education in journalism, where I honed my ability to ask probing questions and understand the 'why' behind human behaviors. This foundation has been instrumental in shaping my approach to leadership and product innovation. Transitioning from journalism to product management, I recognized that the core principles of understanding audiences, crafting compelling narratives, and striving for maximum impact were not only relevant but crucial in product development. As a result, I have dedicated my career to influencing and enhancing user experiences, particularly within the payments and financial services industry. In my current role at Visa, I leverage my innate curiosity and deep understanding of human behavior to develop products that are accessible, equitable, and highly functional. I am particularly passionate about amplifying the voices of underrepresented and marginalized communities, ensuring that our solutions address the needs of unserved and underserved markets. My work involves close collaboration with issuers, merchants, and fintech partners to shape and improve everyday payment experiences on a global scale. I am driven by the opportunity to make a tangible impact, not just in the lives of individuals, but across entire communities, by delivering innovative and inclusive financial solutions.
• Built and launched (from 0 to 1) an AI-powered enterprise B2B SaaS product with an agile team of 11 front-end, back-end, machine learning, infrastructure and QA engineers • Designed high fidelity wireframes in Figma and HTML prototypes as a proof-of-concept to test and gauge product/market fit • Tested with 350+ beta users in academic partnerships with Carnegie Mellon University and Texas A&M University, allowing for extensive interviews and data analyses in Power BI to inform our AI strategy, UX, content, feature prioritization and GTM strategy • Conducted due diligence on potential investments & acquisitions to build business cases for funding and product roadmap alignment with cross-functional stakeholders EY Foundry is a corporate venturing unit within Ernst & Young, focused on creating transformational growth for EY Americas through startup acquisitions and investments, new business incubation and digital transformation.
• Delivered an 11% YoY increase in credit card sales by executing 50+ direct mail, email, statement overlay and digital marketing campaigns for 5 Payment Solutions retail home clients that collectively earn $2.4 billion in annual revenue • Increased client engagement by strategizing with cross-functional partners to present data segmentation analyses, website & app optimization opportunities, and untapped campaign channels at client QBRs
• Created an A/B testing framework that utilized Mechanical Turk, UsabilityHub, Google Optimize and Tableau consumer data to prove the efficacy of our D2C campaigns to Saks, Target, Uniqlo and Neiman Marcus and prioritize brand consistency • Established a framework in Jira to track marketing projects and facilitate collaboration across functional teams, including design, operations, sales, partner success and product • Managed a $2MM budget and 3 agencies to spearhead a new D2C marketing strategy that initiated paid Facebook ads, SEM, video ads, prospecting & retargeting display ads, Pandora radio ads and lifecycle emails to drive a 3,804% lift YoY in web traffic • Drove a 106%, 29% and 1% YoY lift in number of orders for Coach, Kenneth Cole and Neiman Marcus, respectively, by executing Valentine’s Day promotional campaigns that required cross-functional back-end build for coupon codes and fulfillment
• Led a UX redesign based on A/B testing and VOC research to minimize redundancies across CareCredit’s online platforms and to optimize the customer experience, earning recognition as a Webby Honoree in “Apps, Mobile and Voice: Best User Interface” • Wrote 20 new user stories, groomed 87 stories and conducted UAT for the CareCredit native app to push out releases that improved app analytics data and added new features • Created the framework for a push notification strategy for the CareCredit native app by researching and onboarding Urban Airship and ensuring its SDK was integrated for a 2-phase release that would tag custom events for operational and marketing pushes • Pioneered a spend & get campaign with Fitbit by developing a new creative strategy, establishing an incentive structure and defining the fulfillment process to drive incremental credit card applications in partnership with finance, sales and cardholder marketing teams
Working Wardrobes is a non-profit that helps those who are unemployed/underemployed build new technical skills and start a new professional wardrobe to enter or re-enter the workforce. Working Wardobes' clients include veterans, victims of domestic abuse, people experiencing homelessness and people who have been previously incarcerated. • Conducted a user experience audit of the Working Wardrobes website and digital presence to identify opportunities for increasing the organization's brand presence and credibility within the community • Collated case information across internal departments to strategically highlight the organization's impact to the community to increase donations and expand awareness to potential clients • Delivered UI design, information architecture and copy recommendations for a website redesign, informed by primary and secondary research in collaboration with the Working Wardrobes IT and marketing staff
• Directed 60 students and 7 programs including a hackathon, business pitch competition, recurring alumni networking dinners and a year-long accelerator to promote entrepreneurship on Northwestern University’s campus • Collaborated with the Farley Center for Entrepreneurship to introduce initiatives like EPIC Week and a pre-orientation program; served to facilitate student-faculty partnerships and branded EPIC as the go-to resource on campus for entrepreneurship
• Led a team of nine students to create initiatives for marketing, graphic design and social media to promote entrepreneurship and build a cohesive internal and external brand for the entrepreneurial community on Northwestern University's campus • Marketed the annual hackathon, business pitch competition and venture capital challenges to provide opportunities for students on campus to engage with one another and learn about entrepreneurship