India
PROFESSIONAL SUMMARY: Business and Category leader with 14+ years of experience across eCommerce, large-format retail, and omnichannel businesses spanning Electronics, Accessories and Jewellery. Proven track record of building and scaling categories across India and international markets, with ownership of revenue, margins, inventory turns, and profitability. Known for driving growth through data-driven assortment planning, pricing strategy, demand forecasting, and high-impact vendor partnerships. Experienced in people management and building high-performing teams. CORE SKILLS Category Leadership: Category Strategy, Buying and Merchandising, Pricing, Promotions Commercial: P&L Ownership, Vendor Negotiations, GM Optimization, Revenue Growth Omnichannel: D2C, Marketplaces, Retail Stores, Ecommerce, Events, Global Expansion Analytics: Demand Forecasting, Inventory Planning, Cohort Analysis, Supply Chain Optimization Growth: Performance Marketing, Digital Marketing, Funnel Optimization, GTM Strategy Leadership: Team Building, Cross-functional Collaboration, CXO Stakeholder Management
Built and scaled international category business across North America, Canada and Rest of World (ROW) Owned revenue, gross margin, inventory, and channel profitability across online, retail, and event channels Built global assortment, pricing, and promotion strategies tailored to regional demand patterns
PNL responsibility of omni channel business for computer peripherals, gaming, imaging and accessories.
-PNL responsibility of Electronics, Footwear, Watches, Accessories, Bags category. -Build Merchandise and Supply based on category research, competition mapping, trends. -Build Category Business from Scratch.
Works as an Ecommerce Business Manager to Startup and Lead the business of Omnichannel Marketplace Role : Manage Sports & Lifestyle E-commerce Marketplace, Merchandising, Brand Management, P/L Management, Digital Marketing, Strategic Alliances, Marketing & Promotions.
Owned Mobility, Consumer Electronics & Peripherals categories Built exclusive partnerships and differentiated assortments Drove 38% traffic growth through strategic brand alliances Partnered with 30+ tier2 brands contributing 60% category margin Generated ₹300Cr+ revenue in Mobility Category