Dubai, United Arab Emirates
Sunil is a globally recognized digital transformation leader and board-level technology advisor with over 28 years of proven success driving business growth, operational excellence, and customer-centric innovation across the retail industry. With deep expertise spanning Global Franchising, Multi-Format Retailing and Omnichannel Supply Chains, Sunil has orchestrated some of the industry’s most complex transformation programs across MENA, Africa, and Asia. He is uniquely positioned at the intersection of Boardroom Strategy and Operational Execution, known for turning fragmented legacy environments into high-velocity, data-driven organizations. He is known for his ability to turn strategy into action—bridging the gap between business vision and technology execution. Sunil brings a sharp focus on outcomes, speed of delivery, and enterprise-wide change management, ensuring measurable value at every stage of the transformation journey. His leadership impact is built on three core pillars: ✔️ Trusted Advisor to C-Suite and Boards – Known for challenging status quo thinking and offering strategic, tech-enabled solutions for growth and resilience. ✔️ Domain Depth in Retail & Consumer Sectors – Hands-on experience across all retail formats, with a clear understanding of operational levers that drive revenue and efficiency. ✔️ Proven Track Record in Delivering Large-Scale, Complex Programs – From cloud adoption to AI-led analytics, omnichannel enablement to supply chain digitization, Sunil has repeatedly delivered at scale. His work has earned him some of the industry’s most respected awards, including: 🏆 Most Admired CIO 🏆 Disruptive CIO 🏆 Innovative CIO 🏆 CIO Award for Excellence in Retail 🏆 Retail Middle East Icon Sunil continues to drive business transformation by blending boardroom strategy with operational execution, helping organizations stay ahead in rapidly evolving markets.
Trozo.ai is a deep-tech startup that provides an AI-driven platform designed to help Retail, F&B , and D2C brands improve customer engagement, retention, and loyalty.
Global Strategy & Data: Directing the technology and data roadmap for the Carrefour franchise across 15+ countries in the Middle East, Africa, and Asia. Single Source of Truth: Built a unified data framework that provides real-time, accurate insights for executive decision-making across all markets. Hard Discount & Growth Models: Standardized the technology and data systems to support rapid expansion into Hard Discount models and diverse franchise operations. Predictive AI & Analytics: Scaled AI-powered tools to improve inventory accuracy, personalized marketing, and overall business margins. Governance at Scale: Established group-wide data rules and security to ensure 100% compliance while supporting fast market expansion into new territories.
Leading Technology, Data, and Analytics strategy for Cenomi Retail’s multi-brand portfolio across Fashion, F&B, and Specialty Retail, spanning 850+ stores across 9+ countries (MENA & CIS). Key Achievements: Drove end-to-end Omnichannel Digital setup for Inditex brands (Zara, Bershka, Stradivarius, etc.), enabling seamless customer journeys across stores, web, and mobile channels. Led technology enablement for F&B franchise brands like Subway and Cinnabon, accelerating store rollouts and optimizing in-store systems across the region. Spearheaded enterprise-wide analytics and reporting platforms, delivering actionable insights on sales, customer engagement, and supply chain performance across all business verticals. Established data governance and AI-driven decision support frameworks, driving operational efficiency and business agility.
As Group CIO at GMG, I led the organization’s enterprise-wide digital and technology transformation journey, overseeing technology strategy, execution, and innovation across multiple business verticals including Sports Retail, Grocery, Food Distribution, and Healthcare. Modernized full technology stack, including SAP ERP upgrades and infrastructure revamp, laying the foundation for AI, ML, IoT, and advanced analytics . Led omnichannel retail transformation, including the successful launch of e-commerce platforms, click & collect models, and last-mile delivery capabilities for franchise flagship brands like Nike , Under Armour,Vans,JD sports,Sun & Sand Sports ,Géant/Monoprix Hypermarkets & Supermarkets,Healthcare- Supercare,etc. Deployed AI-powered personalization via Salesforce Commerce Cloud (Einstein), integrated SAP, Akeneo, Fluent for seamless customer journey, inventory access, and care services . Oversaw digital maturity and omnichannel growth: online sales doubled YoY, served 550+ stores, and enabled unified inventory and data systems across MENA and SEA . Led post-acquisition technology integration for key strategic deals including Nike- SEA,Géant supermarkets and Monoprix franchise - ME, ensuring seamless operational and customer experience continuity.
As Head of Technology and Digital for Landmark’s Food & Grocery division, I led the end-to-end digital transformation and technology strategy, enabling Landmark’s entry and scale-up in the grocery retail space across hypermarkets, supermarkets, and e-commerce. Led the technology setup and rollout for SPAR Hypermarkets and Supermarkets across India, in collaboration SPAR Netherlands and Landmark group UAE . Launched and scaled SPAR India’s E-commerce business, driving seamless integration across web, mobile app, marketplaces, and stores. Delivered a 5% increase in Omni Channel contribution within one year, through unified customer journeys across digital and physical channels. Implemented Oracle Retail ERP, Supply Chain, and Planning Suite, streamlining operations and improving stock visibility and planning accuracy. Deployed key in-store technologies to enhance customer experience and store efficiency, including mobile-enabled staff tools and real-time inventory visibility. Established a Digital Center of Excellence (CoE) for next-gen technology solutions, digital innovation pilots, and digital asset monetization. Rolled out CRM and Loyalty programs, enabling personalized promotions, targeted campaigns, and customer lifecycle management. Delivered IT cost optimization, reducing Capex by 27% and Opex by 21%, while enhancing overall technology performance. Championed early adoption of cloud platforms and data-driven decision-making, setting up a retail data warehouse and BI ecosystem.