Sunil Yadav

National Head - Digital Ads, Brand Solutions, Content Creations, Creative Innovation & IP Development

Mumbai, Maharashtra, India

About

Empowering organizations turn thier sales teams into Revenue Growth Engines! For over two decades, I have worked at the intersection of sales strategy, brand partnerships, storytelling, and monetisation, building scalable revenue opportunities across India’s leading media and digital ecosystems. My journey spans Television, Digital, Social Media, Print, Radio, Events, Sponsorships, Branded Content, Live Events, Sporting Events and Intellectual Property (IP) platforms, giving me a holistic perspective on how modern organisations create sustainable revenue engines. I believe the future of sales lies in strategic partnerships, creative thinking, and relentless execution. What I Champion: • Architecting revenue ecosystems that transform sales teams into growth engines • Catalysing the shift from traditional selling to consultative partnerships • Designing high-value brand partnerships and integrated marketing solutions • Unlocking monetisation opportunities across content, communities and IPs • Building strategic account growth frameworks and long-term brand alliances • Converting ideas and storytelling into commercially scalable platforms Success in the world of sales requires perseverance, profit-driven focus, and exceptionally honed interpersonal skills. But above all, it requires the mindset of a hustler. • The ability to see opportunities others overlook. • The courage to open doors that appear closed. • And the discipline to keep moving forward when others stop. Great sales professionals do not merely sell products or services. They build trust, create belief, and unlock possibilities. Because in the end revenue follows relationships, growth follows curiosity and success follows hustlers. Core Areas of Expertise • Sales Transformation • Revenue Strategy • Brand Partnerships • Media Monetisation • Strategic Partnerships • IP & Content Monetisation • Consultative Selling • Advertising Ecosystems • Account Expansion Strategy • Partnership-Led Growth I also conduct corporate workshops, leadership sessions, and industry masterclasses focused on: • Sales Transformation in the Modern Media Economy • Consultative Selling & Strategic Partnerships • Brand Solutions & IP Monetisation • Revenue Strategy for Media & Digital Platforms • Future of Advertising & Partnership Ecosystems These sessions are designed to empower organisations to evolve from inventory selling to strategic revenue creation.

Experience

  • National Head - Digital Ads, Content & Creative Innovation, Brand Solutions & Large IP Development at Network18 Media & Investments Limited
    Jun 2025 - Present · 1 yr 1 mo

  • General Manager - Digital Ads & Content Solutions Business Head at Bennett Coleman & Co. Ltd. (The Times of India)
    May 2024 - May 2025 · 1 yr 1 mo

  • Region Head - SonyLIV OTT App at Sony Pictures Networks India
    Mar 2021 - Mar 2024 · 3 yrs 1 mo

  • Director - Global Business Solutions - TIKTOK & HELO at ByteDance
    Apr 2020 - Feb 2021 · 11 mos

  • Senior Manager Growth & Monetization at Viacom18 Media Private Limited
    Aug 2016 - Sep 2019 · 3 yrs 2 mos

    Colors, Colors Rishtey, Colors Cineplex, Voot OTT App