South Korea
• Marketing communications professional with 7 years’ strong experience in performing strategic marketing tasks such as, developing marketing plans from concept proposal to establishment of brand awareness and adoption, prospecting new customer segments, implementing regional marketing strategies, educating customers/stakeholders, and managing multiple projects in cross-cultural environments. • Possesses strong knowledge of marketing communications such as, automated email marketing (Ominsend), digital ad tools (FB, IG, GA), building sales funnels and increasing customer LTV, writing/editing targeted marketing content, preparing clear ROI reports, and marketing action plans. Proficient in Microsoft Excel (v-lookup, pivot table, charting), Word, and PowerPoint. • Native proficiency in Korean and English, verbal, and written communication. Also knowledgeable in marketing frameworks for rapid growth companies such as Airbnb, Fitbit, and APR Corporation.
Responsible for performing strategic marketing tasks, such as developing marketing plans from concept proposal to establishment of brand awareness and adoption, prospecting new customer segments, implementing regional marketing strategies, educating customers/stakeholders, managing multiple projects in cross-cultural environments, and bringing traffic to the site and meeting ROI goals through digital marketing tools (FB, IG, GA, Omnisend, Shopify) within the global marketing department of a $150M organization in the e-commerce industry.