Delhi, India
For nearly two decades, I have worked at the intersection of policy, communications, stakeholder engagement, & business strategy, helping organizations navigate complex ecosystems and build meaningful influence. My experience spans leadership roles across India's energy and infrastructure landscape, including Smart Metering, Energy Efficiency, Utility Modernization, Industry Associations, and Government-linked initiatives. Having worked closely with ministries, utilities, regulators, industry bodies, corporate leadership teams, and strategic partners, I have developed a deep understanding of how organizations can strengthen visibility, credibility, and stakeholder trust in highly regulated environments. My areas of interest include: • Public Affairs & Policy Advocacy • Stakeholder Strategy & Government Engagement • Executive Visibility & Thought Leadership • Strategic Communications & Reputation Mgmt • Energy Transition & Smart Infrastructure • Industry Ecosystem Development I believe that sustainable influence is built through trust, meaningful engagement, and consistent leadership communication. Key Competencies: #_Integrated Marketing Communications #_Government Relations & Policy Advocacy #_Public Relations & Stakeholder Engagement #_Policy Communication Notable Achievements: 1. Public Outreach for India Smart Utility Meet and Distribution Utility Meet, creating global platforms for dialogue on energy innovations at ISGF. 2. Successfully managed communication for flagship programs like Super Energy Efficient Air Conditioners, UJALA, National E-Mobility Program, and Energy Efficiency Initiatives, working closely with the EESL, Ministry of Power and other stakeholders. 3. Developed training modules on Experiential Learning, contributing to the National Education Policy - 2019. 4. Designed impactful marketing materials, social media campaigns, and policy narratives for strategic government programs and initiatives. ------ My career is fuelled by a passion for impactful communication, innovation, and aligning strategic goals with national priorities. Let’s connect to explore collaboration opportunities in marketing, policy communication, & strategic outreach!
Spearheading Communications, Policy Advocacy, and Digital Strategy for AEW as one of India's foremost Smart Metering and Intelligent Energy Infrastructure Companies, with more than 70+ lakh smart meters deployed nationally under RDSS. Architected AEW's end-to-end digital communications strategy across corporate social media, industry platforms, and leadership channels elevating brand visibility and sector authority. Drives government relations and policy outreach with MoP, PFC, REC, DISCOMs, and utilities; translates policy developments into proactive communications positioning for AEW's leadership. Leads stakeholder engagement across Ministries, Regulatory Bodies, PSUs, and 6+ industry associations (AIDA, EESL, IntelliSmart, BES, IEEMA, ISGF), strengthening AEW's strategic ecosystem presence. Orchestrates media relations, corporate reputation, and thought leadership campaigns positioning AEW's CMD as a voice of authority in India's energy transition narrative. Manages international communications for technology collaborations and strategic alliances in advanced RF and IoT-based smart metering, supporting AEW's global partnership agenda. Key Impact: Drove integrated PR and branding around AEW's milestone 70+ lakh smart meter deployment; built cross-platform thought leadership presence from ground up.
As Advisor – Public Relations at Electrical Mirror, this is a strategic role in shaping the magazine’s outreach, visibility, and stakeholder engagement. My responsibilities include building strong industry collaborations, strengthening communication channels, and positioning Electrical Mirror as a trusted voice in the power and electrical sector. Also to develop impactful campaigns, foster meaningful partnerships, and amplify the magazine’s presence across policy, industry, and media platforms. With a focus on credibility and connection, I ensure that Electrical Mirror continues to serve as a bridge between innovators, policymakers, and industry leaders.
Held Senior Communications responsibility for India's premier smart grid think tank driving policy influence, and national/international event communications for a network spanning government ministries, utilities, PSUs, and global energy organisations. Directed ISGF's multi-channel strategy, growing awareness of flagship national programmes like Smart Metering, E-Mobility, AMISP CoE, and RDSS across platforms. Translated complex content into compelling content consumed by DISCOMs, utilities, ministries, and global stakeholders driving measurable engagement and knowledge dissemination. Communications for India Smart Utility Meet 2024 & 2025 (New Delhi, international audience) and Distribution Utility Meet 2024 (Lucknow) coordinated across MoP, MNRE, CERC, Niti Aayog, SCRCs, and 15+ Embassies. Managed ministry-level coordination with MoP, MNRE, CEA, BEE, MHI, and Meity for all programmes, events, and policy communications. Represented ISGF on Ministerial Committee for AMISPs; co-authored outcome report submitted to MoP; led stakeholder consultation to formalise Centre of Excellence for AMISPs across India. Delivered three high-impact national workshops: Renewable Energy in NE India (Guwahati), E-Mobility in Industrial Corridors, and Advisory Services to UPREV.
MarCom: Brand and Sales Outreach Communication. #_Channel Partner Program to Aggregate Demand of Energy Efficiency (EE)Appliances. #_EE Product - √Marketing √Advertising √Media Mgmt. Events, Concept Development. #_PR for CEO, EESL including Social & Digital Media Comms. #_Creative & Media Management with National Film Development Corporation for Programme Like :NATIONAL E-MOBILITY AND CHARGING STATION PROGRAM, NATIONAL STREET LIGHT PROGRAM, AJAY SOLAR LIGHT PROGRAM, Channel Partner Program. #_In-house Creative Production - Short Videos, Advt., Product Showreel… #_Marketing Communication Strategies for Brand Outreach – (SOCIAL MEDIA, Online-electronic & Print, PR) • Integrated Marketing Communication Plan for Product and Services of EESL – For EESL Super- Efficient AC Program, Smart Meter, Ujala Program for LED BULB & Tube Light, BLDC Fans • Planning and Implementing Media Outreach for Products & Services. • Developing Concepts for Brand Communication with PR Campaigns – Electric Motor Vehicles • Engaging National Film Development Corporation for Various Production Projects– Films & Digital Campaigns. • Allocating resources to promote higher profitability and competitiveness.
Concept & Communication Systems [Education | Advertising | Marketing] to perform under mentioned KRA’s: 1. Planning and Implementing Strategies for Organizational Expansion 2. Managing and Enriching relationships with Corporate & Government Clients 3. Marketing Content Management (SOCIAL MEDIA, Online-electronic & Print-PR) 4. Coordination with Operations (Communication-Inbound/Outbound both) 5. Staff Management (Entire HR Solutions); 6. Project Launch & Execution; Defining Financial Layouts PROJECTS – EVENTS : Paras Group, CLOUD 9 Energy Drinks, TATA Chemicals, PNB METLIFE BRANDING : Karur Vysya Bank, ALLOUT & MR. MUSCLE, DENSO Automobiles Intel LAUNCH : CG Group (WAI-WAI NOODLES); CALVINS MILKSHAKE OUTREACH : INTEL; Population Service Internationale (PSI); PR : Acelot, POTO; Schools: Golden Bells Play School, Genius Kids, Adarsh World School