Dubai, United Arab Emirates
Cybersecurity and digital transformation leader with 14+ years of experience spanning strategy consulting, product management, and enterprise sales — across telco, enterprise, and government segments in the GCC. Currently leading Strategic & Special Engagements at Help AG (an e& enterprise company), selling Help AG's full cybersecurity portfolio to large enterprise, government, and telco clients. My approach combines value-based selling with deep technical grounding — having previously run SASE and SOC as Business Head with full P&L and go-to-market ownership, I bring both commercial strategy and credible technical depth to every customer conversation. Earlier in my career, I led digital security innovation and transformation programs at Etisalat, and worked as a Strategy Consultant at Accenture serving global telco and media clients across digital security, cloud, and IoT. My background also includes telecom carrier relations and OSS/BSS product strategy consulting, giving me a full-stack view of the telecom and digital security value chain — from network and product to commercial strategy and enterprise sales. What drives me: translating complex security and technology propositions into commercially viable outcomes — for customers, partners, and the business.
Lead strategic and special engagements selling Help AG's full cybersecurity portfolio across enterprise, government, and telco clients — growing the segment 55% YoY, bringing deep technical and commercial grounding from previously running SASE and SOC as Business Head with full P&L ownership. Drove 55% YoY business growth through value-based selling, positioning the right proposition for complex, high-stakes security engagements Partner with channel and technology partners to structure profitable, mutually beneficial deals Shape portfolio strategy with market-relevant, forward-looking value propositions
Held full P&L and go-to-market ownership for SASE and SOC services — scaling the SASE business 15X over 5 years through value-based commercial strategy combined with deep technical understanding of the services. Grew SASE business 15X in 5 years as core strategic service line Built and executed partner business plans, balancing profitability with mutual success Led portfolio augmentation, developing value propositions aligned to market direction
1. Identify new product lines and build new portfolio offerings for Digital Security 2. Product Management for strategic Digital Security Products and ownership of Concept to Market Lifecycle for Key Services 3. Create and manage the strategic alliances with other Telcos, Cybersecurity Companies, Vendors, and Startup community 4. Act as a strategy consultant for GoToMarket and International Business expansion
1. Project Management for strategic mega customer projects 2. Leading Internal transformation project for maturing business & operating model, PLC process, and P&L management 3. Leading innovation program and Concept to Market Life cycle for innovative solutions in Digital Security with Dubai Future Accelerator and Etisalat FutureNow 4. Developing and Managing strategic alliances with Industry-leading telcos, partners, and vendors like "Telco security alliance“ 5. Managing P&L and financial accounting for Digital Security Business 6. Developing quicker GTM frameworks and business models for Product team
Strategy consultant and Transformation Project Manager for Global Telco and Media clients in domains of Digital Security, Cloud and IoT
1) Account Management and Business Developement with international carriers - Wholesale Voice 2) Client Relationship and Customer Enagagement - Long Distance Operations 3) Involved in the business planning, Capex planning and strategic initiatives for Long Distance Operations - Idea Cellular 4) Interconnection management - Domenstinc and International Carriers
End to End Solution and Process Design Responsibilities Consutomer Engagement, Client Relationship management Worked on IT startegy and consulting for products like VAS, Broadband, Voice etc...
• Package consulting expertise on Oracle OSM Package • Product Strategy, Product Rollout and Migration activities for the products and OSS/BSS systems • Worked for Product Strategy for WCC and TVC (BT Wholesale Products), Requirement Gathering, Solution Design, Requirement Delivery and Project Management • Leading a team of functional components in the Service Assurance area (Working on Proviso and Clarify) • Cost benefit Analysis, Technical and commercial Requirement Feasibility and Fulfillment, Delivery Management of the requirements • Managing a team across Software Vendors from different Asian Regions like Srilanka and India