Dubai, United Arab Emirates
Sumit has over 16 years of multifaceted experience in Growth , P&L management , general management, and digital transformation across the E-commerce, Insurtech, Food Tech space. A strategic leader recognized for driving revenue growth, enhancing customer lifetime value, and leading successful international expansions. Sumit excels in harnessing the potential of digital landscapes to scale businesses exponentially. Through various X to 10X business scaling experiences, he has a thorough understanding of the interplay between demand and supply, also learnt the fine balance of strategy and execution to drive outcomes across (a) Growth, (b) Profitability, (c) Customer experience, (d) Financial health A fervent advocate for tech startups, Sumit contributes his acumen to consulting roles, fostering innovation in the digital domain. Currently, he focuses on consulting in digital strategy, growth, and CRM strategies, aiding GCC businesses to thrive in a competitive digital environment and achieve their strategic objectives. Previously associated with - 3 years at Beema Insurance (ENOC digital venture) - (P&L ,Growth and Commercial Strategy) - 2 years at Al Tayer Digital- ( P&L , Growth, Retention ,CLTV management, Commercial Strategy, Merchandising, Project Management) - 1 year at Rocket internet - (P&L, ,Commercial Strategy, Growth & Merchandising) - 2 years at Shopclues - (P&L, Category Growth, Commercial Strategy, Business Development, Market Place) - 3.5 years at Flipkart (Business Development, Category Management, Market Place ) - 2.5 years at LA Limited (Business Development) Specialities: P&L management, Growth , Commercial Strategy, Business Plan and Forecasting, Data analytics, CRO, CRM, Growth, Business Development, Project Management, Digital Transformation,Pricing, Buying, Cx, Customer Lifecycle Management, Customer Retention .
Lead transformative CRM and growth strategies to Drive Revenue and Customer loyalty.
Led ENOC's InsurTech business, Beema, overseeing Marketing & Sales operations.
• Full commercial responsibility of business plans and P&L for Fashion Ecommerce - Retail & marketplace. • Setting up annual strategic plans and budgets in line with the brand's vision and mission. • Owned all trading activities, including acquisition, conversion & retention. • Led and mentored a team of merchandising, CRM, and marketing, providing guidance, performance feedback, and training to drive team success. • Collaborated with product, design, and technology teams to build the product roadmap for “Growth Engines” of the website and driving superior customer experience for online shopping. • Set KRAs & KPIs for sourcing, merchandising, online marketing, retention , product (technology), procurement (supply chain), logistics & warehousing. • Set KPIs for customer acquisition and engagement across all platforms to ensure maximum ROI on every marketing dollar spent. • Drive retention and ensure loyalty and stickiness through Omnichannel initiatives via Amber Program. • Define and execute on the season/festivals/events calendar and build a category mix strategy leading to buying plans. • Control and execute the buying plan with category buyers, merchandisers, and online marketers. • Devise merchandising logic to ensure that the brand positioning and assortment is secured while marketing and targeting the relevant audience.
• Deliver strategic planning for defining the commercial path to growth and profitability and the establishment of an effective growth process and infrastructure for general merchandise Ecommerce - Retail & marketplace. • Develop and implement Wadi’s growth strategy across key market segments to ensure that the company identifies and optimizes a clear path to aggressive growth. • Assess, build, and manage an array of necessary channels capable of delivering on the company’s growth objectives. Including, for example: 1) Direct retail sales 2) Marketplace sales 3) International Market to meet and exceed revenue targets. • Developing processes, and practices that encompass a broad spectrum of merchandising. • Identify opportunities and boost profits through assortment strategies. • Liaise with Marketing teams & Category merchandisers to ensure optimal onsite & channel merchandising with an emphasis on achieving market penetration and maximizing conversion with a particular emphasis on cost-effective customer acquisition and market demand generation.