United Kingdom
Dynamic hands-on data science and analytics leader with over 12 years of experience driving innovative, datacentric solutions across diverse industries. Adept in collaborating cross-functionally with product, marketing, engineering, and business teams to deliver impactful and scalable strategies. Proven track record of building and leading high-performing global data science and analytics teams and partnering with C-suite executives to create data-driven strategies that unlock business value and achieve measurable outcomes. Expertise in - Data Science, Predictive Modelling, Experimentation, Attribution Modelling, Customer Profiling and Segmentation, Marketing Effectiveness, CRM strategy.
Leading a global cross-functional analytics team to deliver advanced analytics, BI and data engineering projects for a trillion dollar ad-tech client. Working closely with client product marketing and product teams to define experimentation and strategy roadmap by aligning analytics initiatives with their business challenges and objectives. Tracking effectiveness of the marketing initiatives of clients, feeding back into their strategy with strategic insights. Working will client account directors to draft proposals for RFPs for prospective clients for analytics and strategy vertical.
Leading analytics and data science for the UK operations of the leading ride hailing platform. Working closely with the business stakeholders to create a CRM strategy to retain users and drivers on the application by implementing a performance marketing strategy. Working with the product team to implement and optimize features on the app that enhance the overall user experience Evaluating new business models to position Ola as a unique player in the UK business (EV only strategy, autonomous driving).
Deep diving into consumer behaviour to understand the lifecycle funnel and identify friction/drop off points and creating strategies to re-engage. Leading strategic initiatives to drive user retention on the platform. Acting as the VOC of the customer in the organisation, driving a customer centric thought process in every strategic decision making Striving to improve the customer experience at every step of the shopping lifecycle - product search, order placement and post order delivery and customer care experience.