United States
Most businesses don't have a traffic problem. They have a clarity problem. Clarity about what customers care about. Clarity about where to show up. Clarity about how marketing turns into growth — especially now that "showing up" increasingly means AI answers, not just page one of Google. I'm Sumant Vasan. Over the last 11+ years, I've helped brands find that clarity. Sometimes that means building the strategy. Sometimes it means leading the team. And sometimes, it means jumping into the weeds and getting things unstuck. I've run SEO and paid campaigns. I've led site migrations, built systems, scaled budgets, and shaped positioning. Lately, I've been reverse-engineering how LLMs decide what to cite — and getting clients into AI-generated answers while most brands are still optimizing for a search page that's disappearing. Because to lead well, you have to stay close to the work. A few wins I'm proud of: • 600% organic traffic growth and 200% eCommerce revenue growth for a healthcare diagnostics company • Share of voice from 15% to 65% for a D2C pet care brand through targeted digital PR • Trial sign-ups up 35% in 6 months across 6 gym locations • $100K → $350K/month for a DTC jewelry brand • 80% online revenue growth in 18 months for a national B2B distributor What I bring: strategy that works in practice, leadership that stays close to execution, and AI fluency that's actually shipped — not theoretical.
Spark Hat is a growth marketing agency helping eCommerce and B2B brands get found everywhere customers look — Google, AI assistants, social, and paid channels. We combine proven SEO fundamentals with AI search visibility (GEO), paid media, and digital PR to turn visibility into revenue. Selected results: - Grew a D2C pet care brand's share of voice from 15% to 65% through targeted digital PR - Reverse-engineered LLM citation criteria and earned client inclusion in AI-generated answers — before most agencies knew GEO existed - Increased trial sign-ups 35% in 6 months across 6 gym locations via paid social and Google Ads - Cut paid media spend 30% while lifting engagement 20% by reallocating budget against engagement-quality data - Built AI-assisted audit, content, and reporting workflows that cut delivery time 50%
Led paid media strategy for a global plant-based food brand. - Improved click-through rates 25% and cut customer acquisition costs 20% through A/B testing and data-driven optimization - Increased site visits 40% by expanding into non-branded keyword targeting - Lifted conversion rates 15% with advanced audience segmentation and personalized retargeting - Boosted brand engagement 30% across SEM and display
Advised the world's largest multi-city travel pass platform on international SEO — site architecture, content strategy, and organic growth across global markets. Increased organic first time visitors by 25% over first 3 months of implementation.
Drove organic growth strategy for a senior living marketplace — technical SEO, content, and local search visibility in a competitive YMYL (health/finance-adjacent) category.
Managed Google Ads strategy and conversion rate optimization for an insurance technology company — campaign structure, bidding strategy, and landing page testing.