Istanbul, Türkiye
I have 15 years of experience in digital marketing and strategy on agency and client sides, across industries like healthcare, alcoholic beverages, hospitality, entertainment, HVAC, home leisure, and more. Specialties: digital strategy, analytics, tag management, B2B, B2C, lead generation, CRM integration, online brand management, product marketing, paid media, SEM, programmatic, paid social, A/B testing, CRO
• Executed B2B and B2C lead generation strategies for clients in manufacturing, automotive sales, and home services industries. • Designed and implemented digital tagging framework to track, analyze, and optimize performance. • Led digital transformation efforts by integrating CRM systems to streamline customer communication and increase retention rates.
• Managed the foundation and operations of a new small hotel, focusing on online communication and digital marketing. • Achieved over 100% ROI within the first year of operation and secured the #1 ranking on TripAdvisor within 6 months.
I successfully directed digital strategy and content production at Sharplabel, focusing on high-impact marketing initiatives. • Devised strategies for brands like Samsung and Yeni Rakı Global, driving brand awareness. • Managed content for international events like International Sports Summit, International Travel Trends Summit, International Travel Technologies Summit, fostering collaboration and brand consistency. • Enhanced overall digital presence through innovative marketing approaches and strategic partnerships.
I successfully launched and managed the English section of SMCO, establishing a strong foundation for tech journalism. • Focused on breaking national and international stories to engage a diverse audience. • Achieved backlinks from industry giants such as The Verge and Wired UK, enhancing our blog's authority. • Developed advanced SEO-friendly writing and editing skills, ensuring high-quality content delivery.
Editor of "Boring", the fine arts section of the bilingual, non-profit arts & culture magazine SIZE. Managed content production by 10-15 volunteer writers monthly.