Oslo, Oslo, Norway
I’m a content marketing and analyst relations professional who helps technology companies translate complexity into clarity. At Crayon, I create narratives that connect our solutions to real business outcomes, spanning software asset management, cloud services, data, AI, and software procurement. I bridge strategy, storytelling, and stakeholder engagement to elevate brand visibility and credibility. Whether it’s producing articles, eBooks, blog posts, customer success stories, videos, and social content, or securing inclusion in key industry analyst reports, my focus is on helping experts be seen, heard, and trusted. Curious by nature and comfortable pivoting across tech domains, I thrive on turning technical expertise into stories that inspire engagement and growth. Specialties: content marketing, analyst relations, thought leadership, storytelling, brand visibility, B2B marketing, tech communications, project management
Leads development, implementation and optimization of Content Marketing Strategy - Shapes and formalizes content strategy for marketing operations - Commissions, writes, edits content to deliver on overall content strategy: e-books, case studies, whitepapers, etc. in collaboration with domain experts - Secures processes for content distribution and augmentation across internal and external touchpoints via blogs, social media, content syndication and partner sites - Develops and implements content strategy for digital channels, maps content to buyer journey & intent - Leads development of customer advocacy content and reviews; works with Customer Success to secure references - Oversees creation, delivery of optimized content for digital marketing & lead nurturing: webinars, videos, press releases, boilerplates, media pitches, bylined articles, ad copy, etc. - Develops and manages agile editorial calendar with team, develops and publishes content - Tracks relevant metrics to measure performance of content and effectiveness in delivering on marketing goals Search Engine Optimization - Leads development and implementation of content strategy to improve performance on Organic Search (for onsite and offsite content strategy) - Develops ongoing insights on Ibexa’s and competitors’ performance to shape initiatives to improve organic search rankings - Tracks and improves company onsite SEO performance Social Media Strategy - Leads development of social media strategy and execution of social media activities. Supports regional teams in local implementation Content Operations - Organizes & maintains repository of all content - Publishes content on various channels: website(s) and blogs, LinkedIn, email, The Drum, partner sites - Serves as in-house copy editor, reviewing marketing collateral for consistency, quality and tone of voice Analyst Relations - Point of contact for analysts. Secures briefings and Inquiries. Downloads and maintains repository of relevant research
ditto is a B2B creative and communication practice with a proven track record of delivery to the Finance, Tech and Media sectors. Working across the business lifecycle – from start-up strategy, investment roadshows and post-funding “go-to-market” activation – through to producing multi-million/multi-region product launches and campaigns for FTSE 100/Fortune 100 firms.
TechnologyWriter is a content marketing collective of writers, a project manager, designer and photographer. We create bespoke marketing collateral – messaging, editing, copy writing, imagery and design for blogs, white papers, case studies, websites, email campaigns, flyers, presentations: you name it, we can produce it for you.