About
With over 23 years of experience in real estate development, I currently serve as the Director of Sales & Leasing at RUA AlHaram AlMakki, where I lead the implementation of strategic commercial initiatives. My focus lies in leveraging market insights, cultivating key stakeholder relationships with investors, government authorities, and community leaders, and integrating advanced technology solutions to optimize business functions and expand revenue streams.
My expertise spans residential and commercial real estate, contract management, and large-scale project development. In my role, I have spearheaded comprehensive market analyses and facilitated joint ventures, enabling the creation of diversified opportunities across the Middle East, North Africa, and Europe. I am committed to aligning organizational goals with innovative strategies to drive growth and transformation in the real estate industry.
Experience
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Director of Sales (Head of Sales) at RUA AlHaram AlMakki | رؤى الحرم المكي
Jun 2024 - Present · 2 yrs 6 mos
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Board of the Executive Team & Advisory at The Private Office of Sheikh Saeed bin Ahmed Al Maktoum
Apr 2023 - Jun 2024 · 1 yr 3 mos
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Chief Executive Officer at NRN REAL ESTATE
Dec 2020 - Jun 2024 · 3 yrs 7 mos
Head of Sales /Marketing & Operations.
Managing 3 Teams
Off plan sales
Secondary sales
Leasing - Commercial & High End Residential.
Managing International exhibitions for Developers to attract new clients in the Middle East, Africa, North Africa and Europe.
Specialized in JV’s between Developers and land owners.
Selling plots, Hotels & Buildings across the UAE.
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The First Group (12 yrs 10 mos)
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Vice President of Sales & Business Development
Oct 2018 - Dec 2020 · 2 yrs 3 mos
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UAE & Saudi Arabia · On-site
• Promoted into this role from Regional Director of Sales - MENA (Oct 2014 – Oct 2018)
Reporting to Partner & CEO
Exceeded all the Sales Targets and Achieved the highest sales volume for 5 consecutive years.
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Director Of Sales & Business Development - MENA
Oct 2014 - Oct 2018 · 4 yrs 1 mo
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Dubai & Saudi Arabia · On-site
Owned the overall business operations strategy in the MENA region, with a strong focus on Saudi Arabia (KSA), including full
tactical oversight of Operations, Administration, Sales, Government Liaison and Human Resources
• Reported directly to the CEO and Partner - presented monthly performance updates, risks, opportunities and competitor data across
all businesses in the region. Steered the corporate culture and mind set in readiness for exponential growth
• Grew the on-the-ground KSA presence from 4 personnel to a team of 270 – including recruitment, training, motivation and
mentoring. Fostered a healthy work culture conducive to superior employee engagement, teamwork and loyalty
• Scaled the business from 1 office in Jeddah to offices across Riyadh, Khobar and 27 promotional venue locations in malls and airports – instrumental in obtaining licencing approvals from regulatory and airport authorities. Expanded the brand’s regional
footprint by subsequently opening offices in Oman, Egypt and Algeria
• Established and nurtured strategic alliances with KSA government officials, ministries and lands department. Identified best-fit local
partners and agents across the region aligned to the company’s mandate and mission
• Delivered a 20-fold increase in monthly sales from KSA alone. Drafted and implemented a comprehensive sales plan. Identified
new markets and developed tactical business development approaches:
• Drove the flow of MENA-region clients into the UAE for property investments
• Collaborated with the Marketing team to ensure relevant and captive messaging and ran online campaigns
• Instituted a leads generation program with Outbound Telesales teams
• Introduced an ‘Owners Sales’ program to generate repeat business and word-of-mouth referrals from clients
• Grew brand visibility and market leadership - orchestrated region-wide road shows across North Africa, Kuwait, Bahrain, Qatar and Jordan. Successfully orchestrated and deployed up to 15 road shows per month
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Head Of Procurement
Mar 2008 - Oct 2014 · 6 yrs 8 mos
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Dubai
Established the Procurement department for this global property developer. Defined and implemented the Procurement Strategy in alignment with the company’s business model and financial operating plans. Ensured process efficiencies and cost reduction
• Reported to the Chief Construction Officer and led a team of 7 managers – Procurement, Logistics and Specialists.
Training and supervision to successfully deliver 5,000 fully-furnished residential, hotel & hotel apartment units. UAE Project portfolio includes:
• Residential | The Diamond, The Bridge, The Matrix, The Spirit, Yasmin Village Ras Al Khaimah • Hotels | Wyndham Dubai Marina, TRYP by Wyndham Dubai (Sky Central)
• Hotel Apartments | First Central, Metro Central, Grand Central
• Provided expert guidance as the key point-of-contact and client representative with consultants and all external parties. Managed all strategic Collaborated on all aspects of the projects – approvals, construction material procurement, supply chain, design, MEP, fit-out and execution
• Interim Role in 2013: Double-hatted as the Director
at international trade shows and exhibitions. Achieved a record-breaking 30% incremental sales during the year
• Won the CEO’s ‘Values’ award every year in recognition of exemplary embodiment of corporate values
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Senior Procurement Specialist Leader at KBR, Inc.
May 2003 - Feb 2008 · 4 yrs 10 mos