Subang Jaya, Selangor, Malaysia
Complexity is just clarity that hasn't met the right person yet. I'm that person. I've spent 18 years being the calmest person in the most complicated rooms. Honestly, it's a gift I've learned to use well. The best compliment I ever received wasn't in a formal review. Someone just said "I don't know what you did, but don't stop." So I didn't. 18 years and counting. With 18 years in Integrated and Hybrid Business Communications, my work lives at the intersection of client leadership, business operations, and integrated strategy. Leading teams of up to 20, managing multi-sector client portfolios, and delivering across fast-paced environments where performance, precision, and speed aren't nice-to-haves. They're the baseline. Scalable operating models. Client partnerships that became genuine growth engines. Digital transformation before the industry had a proper name for it. The work I'm most proud of isn't on a deck though. It's the people I built who now lead. The teams I transformed. The clients who stayed because of trust, not contracts. That kind of impact compounds quietly and lasts. High EQ isn't a soft skill. It's a business strategy. Rooms get read, stakeholders get aligned, and teams get built into something people actually want to be part of. Currently open to senior opportunities across Malaysia, SEA, and APAC in Client Services Leadership, Business Direction, Integrated Communications, and Operational Leadership within agency or network environments. If you've read this far, we should probably talk. Good company guaranteed.
Lead the British American Tobacco (BAT) content creation scalable hub at VML, driving multi-market delivery, operations, and client servicing across APMEA North, APMEA West, Western Europe, and Regional CX. Lead a team of 20+ across operations, delivery, resource management, and client servicing within a complex, highly regulated, multi-market environment. Own commercial performance, operational efficiency, governance, and service excellence, ensuring consistent delivery standards across all markets and workstreams. Drive cross-agency collaboration with internal network partners to improve alignment, strengthen delivery capability, and support scalable operating models. Build and maintain senior client and stakeholder relationships that enable operational clarity, workflow efficiency, and long term partnership value. Continuously optimise processes, workflows, and operating rhythms to increase agility, scalability, and delivery efficiency across the hub. Lead with a hands-on, collaborative leadership style focused on accountability, performance, and sustainable business growth. 🧿✝️🧿
Key Accounts portfolios: U Mobile (Social), AIA Bhd & AIA Public Takaful Berhad, Emborg [SEA], Nintendo (Project based), Go Payz, MIDF, Tropicana Corporation Berhad, Guardian [SEA], Big Pay, Mayora & actively leading new Business Development, pitches & proposals. Led a strong team of 3 Associate Client Directors, 1 Client Manager, 3 Senior Client Executives & 1 Client Executive in handling up to 4 tier one & 3 tier two Client Brands & portfolios and actively with this lean team, on exciting Business Development pitches. Coupled with eloquent communication and presentation qualities. Known as an innovative and persevering leader with the proven capacity to recruit, develop, motivate and encourage teams to reach greater & borderless heights.
Handled Key Accounts: Southeast Asia Regional Centre for Counter-Terrorism (SEARCCT- Digital arm under the Ministry of Foreign Affairs Malaysia), CIMB Bank, PKNS Property, INVENCO, SME Bank, PHITOMAS, Perinsuran Brokar, Halal Development Centre (HDC). Malaysia's homegrown, independent data-driven Brand Consultancy that strives in building Brands & Branding from the inside out, leading to better engagement for customers to embrace & become loyalists and advocates. Key responsibilities included: a) Business development during the Pandemic & in the new economy. Successful in securing up to 4 projects during the peak of the pandemic for businesses to grow amidst the stall globally. b) Spearheaded Brand audits. c) Led the team in Brand strategy, DNA, frameworks & architectures development. d) Drove the force of omni-channel engagement creative collaterals together with a pool of skilful & diverse talents i.e social media management, digital marketing, video production, big ideation, PR efforts & more. e) Participated in up to 30 pitch proposals. f) Maintained ongoing relationships & healthy Client accounts to increase opportunities for additional / return businesses. g) Led the Account, Client & Project management of 10 Client portfolios (included retainer, new & ad hoc businesses) simultaneously together with a tight-knit team.
Handled Key Account: SK-II Asia a) SK-II STUDIO: #BINC VS series campaign for Tokyo Olympics 2020 featuring Simone Biles, Mahina Maeda, Liu Xiang, Kasumi Ishikawa, Ayaka Takahashi & Misaki Matsutomo and Hinotori Nippon (Volleyball team). b) SK-II STUDIO: The Center Lane with Rikako Ikee. Privileged to have worked with Director Hirokazu Kore-eda. Drove a full spectrum conceptualization and execution of Digital advertising campaigns for the (P&G) SK-II Asia account to heighten brand awareness and strengthen brand loyalty across the ASEAN region (Japan, Singapore, Malaysia, Thailand, Indonesia, China and Taiwan), in the peak of the Global pandemic / new business climate. Led the Global Client, Holistic strategic partners and Account management along with external partner management teams while overseeing remote viewing shoots, animations and music compositions.
Pursued my dream of becoming a Pastry Chef by obtaining my Diploma in Culinary Arts- Pâtisserie over at Le Cordon Bleu, Madrid & worked as an Assistant Chef / Alumni at Le Cordon Bleu, Malaysia.