Chennai, Tamil Nadu, India
Developing impactful communications for employee engagement and providing support for promoting the Samsung R&D India brand internally and externally ● Creating content and repurposing it in different formats (blogs, presentation, video, podcast etc) ● Liaising with CXO and Director-level executives to transform their vision into clear communication messages in blog format ● Editing briefing books, presentation script for the MD office as per requirement ● Assisting in bringing forth the stories on internal champions and achievers in SRI-B by publishing their stories in different formats in internal channels ● Promoting activities and achievements of SRI-B as news articles on the Samsung India Newsroom ● Assisting in conceptualizing the first-ever personal branding programme in SRI-B called COMMUP ● Managing content publishing on the internal website ● Working with designers to ensure that the written content is accompanied by the right visual elements ● Hands-on experience with video shooting and editing using Camtasia ● Four time-winner of Samsung Spot Award - an internal award to recognize excellence
• Developed and enriched relations with clients, advising and supporting them in traditional PR and social and digital media activities • Applied best practices in digital media to develop internal processes for an efficient working system to create and publish content across several social and digital media platforms • Developed and executed social media campaigns by coordinating with internal design and production teams. • Actively listened to and monitored conversations regarding brands on social media and other online channels using relevant tools • Created analytics reports that included results from the analytics in digital media campaigns • Developed and managed stakeholder and blogger relationships on behalf of clients. • Brought in new business for the firm by actively reaching out to prospective clients and lead internal teams in business development activities. Clients managed and advised in this period include: 1. Bangalore International Airport Limited 2. The Himalaya Drug Company - Wellness Division 3. Delightful Gourmet Pvt Ltd (Licious) 4. National Public Schools