Chennai, Tamil Nadu, India
I’m an experienced marketing leader with a history in B2B SaaS. I was fortunate to lead marketing and growth in the early days at three startups that went on to become billion-dollar companies: Gainsight, Freshworks, and Zenoti. I, now, head Content, Demand and Customer Marketing at ClickUp, another unicorn heading toward an IPO. These companies combined generate a billion+ dollars in annual recurring revenue. My zone of genius is at the intersection of content, growth, customers, and community— all tying back to revenue growth. I specialize in building organic moats through storytelling for companies that result in sustainable, long-term growth. Think content as media, engineering as marketing, customers as advocates and community, and lifecycle marketing (PLG, viral loops). I leverage AI as a force multiplier to build scalable growth systems with high operational maturity. I enjoy playing with large TAMs, building new narratives, and thought leadership in different spaces. I'm a natural servant leader with a history of building high-performing, happy, and closely-knit teams. Functional expertise across acquisition, monetization, retention, expansion, referral, and advocacy. Tactical specialties: Product Marketing | Strategic Narrative & Positioning | Storytelling & User Psychology | Content Marketing, ABM & Demand Generation | User Acquisition & Growth Experimentation | Life-cycle Marketing & Funnel Optimization The views expressed here are my own.
$150 million ⟶ $$ ARR. First leadership hire in India. Play: PLG/Horizontal SaaS. — Built and implemented an AI native operating model for my functions; we learn and iterate every day — Making ClickUp the gold standard in organic growth and AI/LLM visibility—generated 1M+ workspaces last year — Scaling four successful growth motions (SEO/AEO, Demand Generation, Video, Customer Advocacy) delivering 400%+ ROI on investments — Building a crack team of individuals with magic dust—scouted, hired, and upleveled 25+ employees and agencies over the past two years with high retention — Growing ClickUp's India region as a strategic hub for the company's future while building an incredible talent brand
$150 million ⟶ $500 million ARR. First customer marketing hire. Play: Multi-product SaaS. Built the customer/post-acquisition growth marketing function and the playbook ground-up for the $12 billion company. Grew the team to 25. - Delivered growth on key metrics such as expansion revenue and multi-product customer base leading to class-leading net revenue retention (NRR) rate. - Orchestrated a PLG-based lifecycle marketing program for long-tail accounts ($100 million+ ARR base) which has resulted in churn reduction and increased sales pipeline through an automated cross-sell engine - Pioneered using questions + conversations as a content strategy to deliver growth.
$50 million ⟶ $100 million ARR. First marketer in India. Play: Category Creation. Ran point for Gainsight's customer marketing initiatives to increase advocacy, influence, and generate new pipeline and identify expansion opportunities in existing accounts. - Influenced $10 million in new logo revenue through sales references - Accelerated sales cycle 2X by introducing new customer touchpoints - Increased advocacy instances by 3X YOY - Created 50+ high-quality assets including case studies and video testimonials
$5 million ⟶ $10 million ARR. First Content Marketing Manager. Play: Vertical SaaS. Led demand generation and a complete rebrand at Zenoti. - Published and monestized an annual benchmark report – a first of its kind in the global wellness industry. Sold more than 5000 copies. - Increased demand gen by 40% YOY on the back of publishing 15+ long form content pieces ranked on the first page of Google - Built out-of-the-box account-based marketing tactics that helped the company win million dollar+ ARR contracts
Owned and managed the entire spectrum of Content, Social and Digital Marketing. - Created positive sentiment ratio of 12:1 on Social Media over 2 years leading to huge brand recall across Africa - Created combined online community of more than 100,000 actively engaged followers - Made social media the 3rd largest contributor to website Traffic