Greater Paris Metropolitan Region
Jamais dans la tendance, mais toujours dans la bonne direction.
Objective : Define both the Sports and Purpose strategies for Jordan in France. . Write and execute a modern 360° basketball offense leveraging existing marketing stories and partners. . Build and launch a meaningful social community impact strategy for Jordan in France. . Plan and implement full brand and marketing campaigns (Quai 54, NBA Paris Game, Luka 1 launch, Jordan Wings, Jordan x PSG etc). . Identify new authenticators, partners, athletes and NGOs and build plans with them. . Manage a team of 2 people and relationships with agencies (event, creative, grassroots, digital).
Objective : Create the brand ! Make Blackpills – a new global media platform that produces and distributes mobile-first video content – a new player in the content jungle. . Define the brand statement and the content strategy, in alignment with the company board and the content team. . Build a fresh and modern editorial strategy and creative direction : mixed, badass and uninhibited. . Manage communication approach (B2B and B2C) in partnership with external agencies. . Manage a team of 8 people (5 in Paris, 3 in Los-Angeles) : digital & social media, artistic direction, PR, marketing.
Objective : Manage the brand development of both categories in France, for lifestyle and performance. . Build the hyperlocal brand direction for Paris : Mission, Vision, Position. . Build and execute the key seasonal campaigns and events: Quai 54, Kobe Bryant visit, Nike x NBA launch, Jordan store opening etc. . Implement the digital strategy for owned and external channels, including paid-media. . Lead the consumer direct offense through retail, with a focus on Jordan store. . Manage a team of 2 people and agencies (media, creative, event).
Objective : Manage marketing development of EA SPORTS portfolio for France & Benelux (FIFA, NBA Live, UFC, Tiger Woods PGA Tour etc). . Build and execute product marketing plans for EA SPORTS games in France. . Own relationships with partners (FIFA, NBA, adidas, Coca-Cola...), football clubs (PSG, OL, OM...) and talents (Benzema, Griezmann, Tony Parker, Soprano etc). . Lead the key digital initiatives to drive engagement on platforms through content (CRM, social content, paid-media). . Lead the eSports offense : management of relationship with eSports ecosystem (FIFA, Coca-Cola, PlayStation, teams). . Manage a team of 2 people and agencies (media, creative, event).
. Set objectives, strategy and budgets for FIFA grassroots experiences. . Create or refresh dedicated digital tools : community website, social channels and dedicated app. . Build and execute commercial partnerships between EA SPORTS and football clubs (PSG, OL, OM etc). . Own relationships with football clubs’ teams (marketing, communication, merchandising, content). . Manage a team of 4 people.