Stuart Taylor

CRO - Sales Coach - Sales Author

Sunderland, England, United Kingdom

About

Sales is hard. I know, I've done it for 20 years. Maybe you're making the cold calls but not booking the meetings. Maybe you're getting into deals but losing them and you've no idea why. Maybe you have a great month, then a terrible one, and you can't figure out why. Or maybe it's your sales team facing similar challenges. Whether you're a sales rep or a sales leader, you're not alone and the answer isn't working harder. I've spent 20+ years in sales and coaching, working with SDRs, BDRs and AEs to help them fix the things that are holding them back. No fluff. No recycled theory. Just practical training and coaching built around you and the challenges you're actually facing. If any of this sounds familiar, drop me a message. Let's have a chat and see if I can help.

Experience

  • Coach at Stu Taylor Sales
    Apr 2026 - Present · 3 mos

  • MySalesCoach (Freelance · 3 yrs 6 mos)
    • Sales Coach
      Apr 2026 - Present · 3 mos

    • Investor
      Jan 2023 - Present · 3 yrs 6 mos

  • Book Author at Problem Prospecting
    Dec 2020 - Present · 5 yrs 7 mos

    Problem Prospecting?! is for every sales professional who has ever sat anxiously staring at the phone, too nervous to pick it up and make a cold call…It’s for every sales professional who is frustrated that their emails never get responses.It’s for every sales professional who is struggling to find and capture the attention of their ideal customers.If you have a problem with prospecting and want a pipeline full to the brim, this book was written for you. https://www.amazon.co.uk/dp/B08P46SKD5

  • The Lennox Academy (2 yrs 6 mos)
    • Coach
      Jan 2024 - Present · 2 yrs 6 mos

    • Chief Revenue Officer (CRO)
      Feb 2025 - Apr 2026 · 1 yr 3 mos

  • Refract - an Allego company (9 yrs 1 mo)
    • Sales Director
      Jan 2021 - Feb 2025 · 4 yrs 2 mos

      Refract gives Sales Leaders and coaches rapid insight into the defining moments of sales conversations, evidencing where deals are won and lost, and providing intelligence into the frequent mistakes made by sales reps. Clients embracing our technology transform their company's coaching culture, reduce common mistakes being made on the frontline, and better understand the Science of success within their sales conversations.

    • Head of Sales Development
      Jul 2019 - Jan 2021 · 1 yr 7 mos

    • Business Development Manager
      Aug 2018 - Jul 2019 · 1 yr