Sydney, New South Wales, Australia
I have been a professional talker, drinker, eater, writer, investor, business owner and author for the best part of the past 30 years. Co-founder of Four Pillars Gin from 2013-2023. In 2024 I joined the Board of LARK Distilling Co, Australia's pre-eminent whisky business, and in January 2026 began as Managing Director and CEO. In 2000 I was founder of Liquid Ideas, Australia's leading communications agency for food, drink, travel and lifestyle brands. Masters in Marketing from the Melbourne Business School, Diploma in Wine Marketing from Adelaide University and Graduate of the Australian Institute of Company Directors. Former President of the Australian Distillers Association (2014-2022) and Director of food rescue organization, OzHarvest for nine years. Inaugural Chair of Judges at the Sydney Royal Distilled Spirits Show, 2024-2026, and inducted into the Australian Distillers Hall of Fame in 2023.
Liquid Ideas is a unique creative communications agency that understands lifestyle and culture from the inside. The agency draws on its insights, creativity and relationships to create ideas that flow effortlessly through our hyper-connected world. The Liquid Ideas team loves helping lifestyle products (from beers and wines to sports and causes) become great brands. And it loves helping great brands (from cereals to airlines) find their rightful place in the lifestyle landscape, creating fame friends, fun, and fortune along the way.
Communications operative for Fosters first foray into wine, the Mildara Blass wine group