Santa Clara, California, United States
Grant Swanson is a veteran Silicon Valley marketing leader with over 25 years of experience driving high-growth GTM strategies. He has a proven track record of scaling technology companies, including Observe, DataStax, Trustwave, Avi Networks, and Gigamon. Grant's expertise in demand generation has consistently delivered massive results, such as building a $100M+ pipeline at DataStax, scaling Gigamon from $0 to $130M in revenue, and architecting Avi Networks’ engine to reach $40M in ARR in under four years. With a focus on high-growth startups, Grant Swanson specializes in driving success through: • Proven experience in 4x acquisitions and 1x IPO • Metrics-based demand generation, reporting, and analytics • Go-to-market strategy, positioning, planning, and budgeting • Corporate marketing, digital marketing, and field marketing • Brand management, web management, and SEO • Market research and segmentation, sales enablement • Marketing automation and CRM expertise • Recruiting, mentoring, and training top talent
Row Zero is a cloud spreadsheet that scales to billion row data sizes—1000x bigger than legacy spreadsheets. Row Zero is significantly faster than Excel, Sheets, and BI tools for analyzing massive datasets.
Over the last year, Observe, Inc. has tripled revenue, doubled our enterprise customer base, and achieved a stellar 180% net revenue retention rate, while processing more than 150 PB of telemetry data. Customers such as Capital One, Dialpad AI, Top Golf and more trust Observe. Built on an open data lake with a proprietary Knowledge Graph and AI SRE, Observe enables users to troubleshoot faster at drastically lower cost.
Throughout his tenure at InfinyOn as the VP of Marketing, Grant achieved significant milestones, most notably playing a pivotal role in securing over $5M in seed funding led by prominent investors like Gradient Ventures, Fly Ventures, Bessemer Venture Partners, and TSVC. • Successful implementation of a strategic beta customer program, which enabled the acquisition of InfinyOn's initial customer base and gathered invaluable feedback for continuous product enhancements and market validation.
As the Sr. Director of Demand Generation at DataStax, Grant Swanson successfully led and orchestrated the enterprise demand generation, marketing operations, digital marketing, and field marketing teams. Leveraging a deep understanding of market dynamics and customer insights, he implemented innovative strategies and cutting-edge technologies to deliver targeted and impactful campaigns. Passionate about fostering collaboration and empowering teams, he thrived in cultivating a high-performance culture that consistently achieved and exceeded organizational goals. • Generated over $100M in marketing influenced pipeline • Acquired by IBM
• Defined and led the global growth marketing strategy, aligning with corporate goals. • Delivered integrated demand generation programs across paid, organic, events, partnerships, and outbound channels to drive pipeline and revenue growth. • Won the bronze sponsor award at AWS re:Invent 2018 for generating over 5k leads. First marketing hire, employee #16