Stojan Kanev

General Manager, Advanced Semiconductor Test Division at MPI Corporation, Taiwan

Greater Dresden Area

About

Senior manager with 20+ years of experience in all aspects of sales, marketing, strategy setting, business planning, product management and sales/channel management – understanding of test and measurement market, international involvement and global responsibility. Semiconductor technology and mechanical engineering background with more than 70 patent applications over the last 10 years of working. Specialties Business management, strategic planning, outbound and inbound marketing, product management, value based pricing, market planning, marketing, PLC, MRD, P&L, M&A, product consolidation, international sales, sales management, sales training, channels and enablement high energy, self-starter with ability to manage the sales and business development process and sell complex industrial products, systems and processes at all levels of an organization and within highly competitive landscape. Ability to understand customer requirements to create product technical features and advantages and turn those into marketing differentiators. Developing and managing international direct sales personnel and distributors. Multicultural background, technical education, semiconductor industry, capital equipment and test and measurement knowledge combined with 17+ years of business experience, 10 years of international sales and business development and continuing sales and business education.

Experience

  • General Manager at MPI Corporation
    Jan 2014 - Present · 12 yrs 7 mos

  • Consultant at Free
    Oct 2013 - Present · 12 yrs 10 mos

    Product marketing, strategy setting, business planning

  • Director of Marketing at Systems Business Unit
    Jan 2010 - Oct 2013 · 3 yrs 10 mos

  • SUSS MicroTec (10 yrs 3 mos)
    • Director of Marketing & Product Management
      Feb 2005 - Feb 2010 · 5 yrs 1 mo

    • Manager Direct Sales
      Feb 2004 - Feb 2005 · 1 yr 1 mo

    • Account Manager
      Dec 1999 - Feb 2004 · 4 yrs 3 mos

  • Product Manager at Karl Suss Dresden GmbH
    Aug 1995 - Dec 1999 · 4 yrs 5 mos