Stijn Gobin

Head of Trade Marketing

Antwerp Metropolitan Area

About

Experience

  • Alken-Maes (2 yrs 7 mos)
    • Head of Trade Marketing
      Jul 2025 - Present · 1 yr 1 mo

    • Category & Shopper Marketing Manager
      Jan 2024 - Jul 2025 · 1 yr 7 mos

  • L'Oréal (12 yrs 5 mos)
    • National Account Manager Benelux
      Sep 2021 - Jan 2024 · 2 yrs 5 mos

      Team lead of ICI PARIS XL account team on Benelux level (#1 division client, +/-50% division turnover) for all (10+) L’Oréal Luxe brands. Manage and develop team of 6 Key Accounts and 1 Account Support in both Belgium and the Netherlands. Responsible for developing retailer strategy (both Benelux and per country approach), building retailer partnership, client P&L management, ST & LT turnover planning, lead on yearly and commercial Benelux negotiations.

    • National Account Manager
      Feb 2021 - Sep 2021 · 8 mos

    • Key Account Manager
      Sep 2018 - Feb 2021 · 2 yrs 6 mos

      Responsible as Key Account Manager for ICI PARIS XL Belgilux. Developing, co-creating and negotiating activation and commercial brand plans. Follow up pomoplanning and product launches. Develop e joint business plan resulting in significant higher online market share vs offline. Successfully launched and integrated new brands. Leading several commercial negotiations and discussions. Gained market share in 2019 and 2020.

  • Intern Brandmanagement Leffe/Hoegaarden at AB InBev
    Jul 2010 - Aug 2010 · 2 mos

    During my summer internship I analysed a chain of franchise bars and developed a new concept in line with the brand guidelines. Next to that I supported the brandmanagement with daily tasks.