Steve Wilson

Scale Up CEO : Ex FTSE 100 Chief Marketing and Digital Officer : Non Executive Director

United Kingdom

About

Scale up CEO, growth marketer, voted one of top 100 digital leaders globally in 2022 and 2023 by peers. Hand picked as one of Europe’s highest potential blue chip CMOs to join the fellowship of the Marketing Academy. Exceptional leader of people and businesses. MBA, Postgrad Marketing Diploma, Chartered Marketer and Non-Exec Board Member. Fellow of the Marketing Academy, member of the CMO Council and voted one of the UK’s most influential marketing leaders. Senior digital, commercial, sales and marketing executive with significant UK and Global experience working with large (£100m+) marketing budgets and significant (£billions) P&Ls. Significant specialist skills and knowledge in digital. Specialities: building and leading teams, digital transformation, marketing, e-commerce, proposition development, pricing, P&L management, analytics, conversion rate optimisation, digital marketing, merchandising, strategy development, product management

Experience

  • Chief Executive Officer at 4th Utility | Rise
    Jan 2023 - Present · 3 yrs 6 mos

    4th Utility | Rise are a fast growing PE backed challenger brand shaking up the broadband market by offering full fibre with great speeds at great prices to homes throughout the UK on our two brands; 4th Utility and Rise Fibre. We're adding thousands of customers a month and growing our team quickly, join us today. Don't settle, Rise.

  • Non Executive Director at Various
    Apr 2012 - Present · 14 yrs 3 mos

    * 2024 - present - Non Executive Director at Valoo (Leading PE backed full fibre business in Finland) * 2023 - present - Non Executive Director at Vernon Building Society (The Building Society for Greater Manchester, £500m balance sheet, FCA accredited) * 2021 - 2025 - Non Executive Board Member at the University of South Wales (large university with 25k students, 3k staff, £200m+ budget) * 2017 - 2020 - Non Executive Director at The Senet Group (Self regulatory body for the gambling industry) * 2012 - 2014 - Board advisor to various digital start ups via the Zoo Project incubator

  • Chief Digital and Marketing Officer at Admiral Group Plc
    Feb 2020 - Jan 2023 · 3 yrs

    Admiral are a FTSE 100, multinational financial services business, best known for insurance. Executive Committee member overseeing the end to end digital business (online sales, service, retention, cross sell, claims, etc) as well as the full marketing function. Personally FCA accredited as an accountable senior manager of the business. Drove a digital transformation across the business and a significant brand and customer transformation. Staff of 150 direct, 350 including matrix management. Very large marketing budget including partner / price comparison channel, £bns in annual sales targets

  • BT (5 yrs 4 mos)
    • Chief Commercial Officer - Plusnet
      Sep 2017 - Feb 2020 · 2 yrs 6 mos

      Executive role at BT owned Plusnet leading sales and marketing, commercial, P&L management, products, insight, strategy and end to end digital for both our Consumer and B2B businesses.

    • Digital Director - BT Consumer
      Nov 2014 - Sep 2017 · 2 yrs 11 mos

      Executive role leading the full digital business for BT Consumer. Responsibilities include digital p&l, digital strategy, digital transformation, online sales, (largest sales channel for BT), online marketing, online service, digital product management, front end development, app portfolio and leading the design and UX studio.

  • Chief Marketing Officer at icelolly.com
    Feb 2014 - Nov 2014 · 10 mos

    Icelolly.com are the UK's leading holiday comparison site. Board level executive position responsible for leading Icelolly's commercial performance. Responsibilities included: brand, customer insight, offline marketing, digital marketing, e-commerce, content and sales. Led rebrand exercise and major above the line campaign, onboarded new creative, media, PR and digital agencies and relaunched icelolly.com site. Headhunted for exceptional opportunity at BT.