Greater Pittsburgh Region
Accomplished marketing, demand generation, and account-based marketing professional with demonstrated experience in performance marketing, preference building, lead qualification, digital marketing, and direct response campaigns. Demonstrated ability to cultivate and manage new departments. Successful in directing new company revenue sources with a proven track record of adaptability. Specialties: Lead Generation, Digital Marketing, Account Based Marketing and Direct Response Marketing expertise
• Collaborate with multiple organizations by assisting with their implementation of ABM platforms and early ABM campaign development and launch. • Assist with the improvement of a company’s HubSpot platform via data cleansing, list segmentation, and nurture workflow creation. • Lead Digital Demand Coordinator developing campaign architecture, ad copy production, and report analysis within an organization’s Google Ads, Meta, Spotify, etc. platforms. Assisting with organic search performance and landing page development. • Volunteering with The Western Pennsylvania Conservancy for several planting projects and with the West Hills Food Pantry unloading its delivery truck each week.
Oversight is the world’s leading provider of AI-based spend management and risk mitigation solutions for large enterprises. Based in Atlanta, GA, Oversight works with many of the world’s most innovative companies and government agencies to digitally transform their spend audit and financial control processes. Oversight’s AI-powered platform works across our customers’ financial systems to continuously monitor and analyze 100% of spend transactions across Accounts Payables, Travel & Expense, and Purchase cards for fraud, waste, and misuse. With a consolidated, consistent view of risk across their enterprise, customers prevent financial loss, optimize spend, and strengthen the controls that improve compliance. • Managed a $2.0MM demand generation budget, contributing to over $23MM in ARR since Q4 2023, with a 42% increase in active pipeline entering 2025. • Led the sourcing and execution of the 6sense ABM platform to target in-market accounts, driving pipeline through campaigns like SDR outbound, digital advertising, and paid social. • Strategically executed and measured inbound and outbound campaigns (ABM, G2, webinars, events, digital, social media), collaborating with marketing operations on lead criteria, scoring, and nurturing. • Optimized website content and forms, increasing conversions by 30% and reducing form abandonment by 24%. • Managed a team of four SDRs in 2024 until new sales management was established.
Sama's Vision is a world where accurate and beneficial AI applications, powered by ethical processes, improve the lives of people everywhere. Sama is the final authority on high quality data when it comes to getting AI models into production. Sama is the only computer vision solutions company with its own expert workforce using its own innovative enterprise-grade platform. Sama routinely delivers reliable and predictable data quality needed for today’s cutting-edge AI investments. That’s why Walmart, GM, Ford, Microsoft, NASA, Google, and many others rely on us to help them deliver the best AI that actually works. Driven by a mission to expand opportunities for underserved individuals through the digital economy, Sama is a certified B-Corp (a designation reserved for companies that balance purpose and profit) and has helped more than 60,000 people lift themselves out of poverty. ● Responsible for a demand generation budget of $1.5MM ● Managing a team of three digital marketing, content creation, and performance marketing professionals ● Leading the organization’s Account Based Marketing (ABM) initiative to supply solution-oriented use case and persona-based messaging across various mediums personalized for strategic industries and audiences ● Strategically implementing and measuring all inbound and outbound demand generation campaigns, including ABM, webinars, events, review sites, email, website, digital, and social media ● Executing the marketing team’s strategy for defining lead criteria, lead scoring and lead nurturing programs ● Currently revamping the company’s website to better articulate our value proposition and differentiation and improve form conversions across content and demo request pages ● Improved lead quality metrics in MQL to SQL conversion by 21% and lead disqualification rate by 15% since joining the organization ● Increased marketing-sourced opportunities in the overall pipeline from 7% to 30% currently, tracking towards 50% by end of year
PKWARE has been a trusted leader in cloud-based global business data security, compliance, and encryption for 30 years. PKWARE's solutions keep data safe from internal and external cybersecurity threats for more than 30,000 enterprise customers, including 200 government entities. Its software-defined solutions provide cost-effective and easy-to-implement protection that is transparent to end-users and simple for IT to administer and control. In my role I was responsible for: ● Helping launch an Account Based Marketing (ABM) program to supply solution-oriented use case and persona-based messaging across various mediums that is personalized for key industries and audiences ● Define, implement, and measure inbound and outbound demand generation programs, including ABM, webinars, events, review sites, email, website, digital, sponsorships, social media and more ● Coordinate webinar development, including topics, speakers, and timing, between internal stakeholders across departments ● Establish multivariate testing across various mediums to maximize conversions and optimize campaigns ● Collaborate closely with stakeholders: sales, product management, executives and marketing/creative teams (including external agencies as appropriate) to ensure programs meet business objectives ● Set and manage program objectives, budget and metrics to meet specific lead generation and revenue goals ● Leverage marketing systems, including Salesforce.com, Pardot, and SalesLoft to automate program workflow and monitor results ● Execute lead scoring and nurturing programs ● Track, measure, and analyze conversion & campaign performance; improve overall program effectiveness over time ● Deliver reporting and metrics on all demand generation campaigns on a regular basis ● Support the brand refresh and website redesign projects by offering insight on hierarchy, organization, and optimization
Webbula is a Pittsburgh-based Data Solutions Provider. We help you email confidently, allowing you to better personalize your messages, enhance your brand, and drive profitability. Webbula utilizes proprietary technology to help its customers ensure they have the highest quality data possible, steer clear of email threats like spam traps and honeypots, and gain additional insight into their data by filling in the gaps like phone, email, postal address, interest and demographic segments. In my role as Senior Marketing Manager, I oversee the marketing function for the company, leading its demand generation, brand identity, and go-to-market strategies.