Amsterdam Area
Building in the digital sovereignty and FLOSS space? 🛡️ You’re changing the world, but if your organic growth isn’t keeping pace, you’re missing out on customers who need what you offer. You’re leaving money on the table. I help B2B SaaS and open-source organizations like yours take that money off the table by attracting and converting high-intent audiences through organic channels such as traditional Search Engines, AI Search, and Social Media. With 20 years in organic marketing (10 years in B2B SaaS), I turn your mission into a scalable, revenue-driving engine. Let’s make sure your impact gets the audience it deserves. Get in touch today.
At FamilyCare, I built and led a 5-person organic marketing team, driving scalable growth across five Central European markets. Spearheaded (programmatic) SEO and AI Search strategies, significantly increasing organic traffic and revenue. Key responsibilities include: • Strategy & Execution: Developed and implemented a data-driven content marketing strategy, tailored to local markets, to engage families and care providers. • Market Expansion: Conducted in-depth market research, informing international expansion and acquisition decisions. • Impact: Delivered measurable revenue growth through innovative, scalable organic marketing initiatives.
At Conductor, I led organic marketing by spearheading SEO, AI Search, content, and social media strategies. Built and managed a team, serving as the strategic link between Marketing, Account Management, Customer Success, and Product teams. Key responsibilities include: • Growth & Strategy: Designed and executed integrated organic marketing programs (SEO, content, social media) to drive scalable growth. • Cross-Functional Leadership: Aligned marketing with product, customer success, and account management for high-impact campaigns. • Technical Leadership: Led three complex website migrations, ensuring seamless performance. • Industry Influence: Elevated Conductor’s profile through webinars and partnerships with SEO influencers and community leaders.
During my time at ContentKing, and later Conductor, I contributed to the industry-leading news platform Search Engine Journal.
Co-founded ContentKing and led organic growth as VP of Community. Organic growth which was critical to ContentKing's growth and acquisition by Conductor in 2022. Key responsibilities include: • SEO & Content: Designed and executed advanced SEO and content strategies, personally crafting all technical content as a bootstrapped startup. • Community & Brand: Built and scaled a 5,000-member SEO Slack community, while strengthening brand visibility through events, influencer relationships, and strategic partnerships. • Social & Growth: Developed and implemented social media and community management strategies, directly contributing to organic traffic and lead generation.
Scaled dotBlue to a 12-person agency with offices in The Netherlands, The Czech Republic and Romania, specializing in SEO-friendly WordPress/Magento websites. At dotBlue, I lead the SEO consulting practice.