New York, New York, United States
Global AdTech & MarTech Executive | Builder of Retail Media Networks | Data & Innovation Strategist I am a global marketing, data, and commerce (retail) media executive with a track record of building and scaling platforms that unify customer intelligence, technology, and commercial strategy. My work spans global markets and includes leading enterprise transformation, launching retail media networks, and modernizing MarTech ecosystems to unlock new revenue and long-term growth. I bring a disciplined, strategic lens to complex environments—translating ambiguity into clarity, connecting the right levers across product, data, and operations, and elevating execution standards across distributed teams. My leadership style is calm, analytical, and anticipatory, with a focus on building sustainable systems rather than short-term fixes. I remain open to opportunities where my experience in global growth, data-driven ecosystems, and commercial innovation can help organizations strengthen their competitive position, accelerate transformation, and create meaningful, scalable value.
Enterprise-wide global role at Western Union, shaping global marketing strategy, technology, and monetization while spearheading the company’s Commerce Media Network (Retail Media). Accountable for five strategic pillars and a global initiative driving growth, innovation, and operational excellence. Pillar I: Marketing & Advertising Technology * Consolidated and modernized Western Union’s global MarTech and AdTech ecosystem. * Designed scalable solutions to enhance efficiency, personalization, and campaign ROI. Pillar II: Data Strategy & Technology * P&L owner for data productization, GTM, and monetization initiatives. * Established governance frameworks to ensure ethical, secure audience data use. Pillar III: Commerce Media Strategy & Development * Built and commercialized new advertising and data products. * Forged ecosystem partnerships (SSPs, DSPs, and others) to expand revenue streams. Pillar IV: Global Agency of Record (AOR) Management * Directed all global AOR partnerships, aligning cross-regional execution with strategy. * Optimized a non-working marketing budget exceeding $50M annually. Pillar V: Global Partnerships * Identified, negotiated, and onboarded critical technology and vendor partners. * Oversaw contract management, procurement, and legal negotiations. Strategic Initiative: Global Agent Location Project Executive Sponsor for the integration of 460,000+ retail agent locations across 200 countries into global digital platforms (Google Maps, Apple Maps), enhancing visibility, consistency, and customer access worldwide.
Team member #2 for the Retail (Commerce) Media Network (RMN) business-unit at Western Union, which includes on-site, off-site, data, email, DOOH, etc. * Global lead for ad product, data and partnerships for the RMN business-unit, * Responsible for overall RMN strategy, * Design and identify ad-tech platforms, * Strategize and execute data business, * Manage commercial and partnership relationships with vendors, * Work closely with head of RMN, sales and ad-ops to achieve the objective * Engage cross-functions and departments (Enterprise) on Mar-Tech and measurement initiatives, * Project owner for WU 467K retail locations enhancement
A boutique Digital Media and Technology firm specializing in strategy, business development, advertising operations, and partnership as well as an expert in programmatic ecosystem both buying and selling. - Start-Up, Digital & Technology Advisor - Programmatic and Business Development Leader - Expert in Content Marketing, Social Media Amplification and Search Engine Marketing (SEM) - Digital & Emerging Media Consultant - International Business Expansion Advisor - Creative Development - Angel Investor Publishers Partners: Arkadium, Maven, PunchBowl, World Surf League, Dictionary.com, and more Agency and Vendors Partners: eko, Spotible, 1World, Our.News, and more Advertisers: HBO, Starz, Wells Fargo, Toyota, Samsung, Turbo Tax, Burger King, Honda, Verizon, McD, Target, and more
Northstar Trade Corp. Pte. Ltd. (NTC) is headquartered in Singapore with offices in New York and Jakarta, Indonesia. NTC is a wholesale sourcing company bridging Asia with North America, Europe and the rest of the world providing various Personal Protective Equipment (PPE) products, from masks, gloves and gowns to face shields and COVID-19 test-kits. We understand the global PPE market and pride ourselves in delivering high quality PPE certified products with timely deliveries. We offer both FDA and/or CE certified products direct from the manufacturers (and/or their authorized agents) and can deliver most quantities economically.
North American and European division of Plaza Crystal, headquartered in Jakarta, Indonesia. A family business with 25+ years of experience as a supplier and distributor of LED lightings, chandeliers, decorative fixtures, and furnitures. We work with high-end brands like Four Seasons, St. Regis, JW Marriott, The Westin, etc. www.plazacrystalusa.com
Part of Gap Inc.’ Strategic Growth Office (SGO), GPS Media. Even though profitable, Gap Inc. decided to exit the RMN business as part of their refocusing effort. Responsibilities: The business and strategy lead for GPS Media’ external and data (audience) advertising effort in the Retail Media space. Whereas, Steven helps harnessing and maximizing the power of Gap Inc. (Gap, Old Navy, Banana Republic, Athleta, Gap Factory and BR Factory) extensive declared and undeclared data. In addition to various advertising related business development and partnerships.