Minneapolis, Minnesota, United States
Full-spectrum business leader, driving strategy, stewarding brands, and leading cross-functional teams to achieve growth. Cross-functional project leader committed to customer success, manages all aspects of project and program engagement, strategy planning, and brand value experience, to deliver combined technology and services solutions that empower the team, brand, and customer to thrive. Leads, directs, and oversees project and program development, driving cross-functional alignment and leadership. Strong critical thinking and analytical skills to excel in a growth environment, senior leadership exposure driving long-term customer and stakeholder value. • 15+ years combined experience in business planning, project and program management, product marketing, operational roles, finance, sales and strategy consulting. • Experienced in product launch, go-to-market, new products/features and developing integrated campaign messaging for multi-product technology platforms and services. • Strong ability to navigate complex and ambiguous situations across fast-growing organizations. • Demonstrated proficiency in cross-functional leadership, engagement, rhythm and relationships that build influence and impact with key business partners. • Bias for action, delivers results in fast-paced matrix environments. • Experience in B2C and B2B marketing and project initiatives at agency, enterprise, and start up companies, medium to large-scale projects. • PMO certification Multi-discipline strategic marketing driver in consumer business, B2C and B2B, cross-functional leadership, product and project management, and customer brand experience. Led growth initiatives to create compelling and transformative products and engagement experiences that deliver a consistently excellent customer brand experience; committed to building relationships that drive results in business. Marketing and Brand Management Product and Project Management Cross-Functional Leadership, SPOC Strategy and Planning, Tactical Execution P&L Responsibility Business Operations Global Product Launch Customer Experience, VOC Acquisition and Retention Sales Enablement Stakeholder and Agency Relationships Channel Engagement Campaign Integration and Creative Communications Awareness and Sales Growth
Led high-impact, transformative strategic growth initiatives, managed all aspects of related business programs and projects, to deliver a profitable, sustainable, and meaningful SMB customer brand experience. Pivotal role combines strategic planning, project management, business and marketing management, sales enablement, and cross-functional leadership to drive acquisition, retention, engagement, satisfaction, and growth. • Leads the core business, driving demand generation, brand strategy, commercial performance, and full P&L ownership. • Delivers end-to-end implementation of multiple concurrent initiatives, manages resources, timelines, and costs, defines scope, budgets, and performance metrics. • Translate strategic objectives into execution plans designed for sustainable, long-term impact • Anticipate and identify risks, develop mitigation strategies, and ensure proactive execution • Balance strategic oversight with tactical execution, actively engaging in problem-solving and delivery • Ability to roll up sleeves, lead and manage collaborative cross-functional program and teams to build influence and impact with key business partners • Partner with senior leaders to translate strategy into action and alignment. • Lead and facilitate meetings, create business rhythms, clarity, momentum, and accountability across teams. • Build and maintain program frameworks, roadmaps, and engagement models. • Drive integrated planning, ensure project deliverables are defined and strategically aligned with business objectives.
Led cross-functional initiatives to create compelling and transformative B2C product and engagement experiences to shape consumer relationships and to bring the Best Buy brand value proposition to life. Projects and programs were long-term, crossed one or more lines of business, and carried substantial impact to the relevant businesses. • Owned and managed all aspects of end-to-end project engagement, GTM planning, and relationships –communications, resources, budget, change, and issues, to ensure exceptional outcomes and bold execution across all disciplines –marketing, finance, retail, operations, merchandising, supply chain, on/offline media, sales training, IT, HR and enterprise businesses, agency partners, and more. • Defined strategies and roadmaps, linked feedback from consumer insights, competitive landscape, product development, field expertise and other constituents to shape strategic vision and product position. • Partnered with CE start-up companies to create and introduce disruptive new exclusive brand and private label digital platforms and products to drive consumer awareness and acceptance of emerging technologies. • Created transformative destination and engagement experiences and distinctive integrated multi-channel legacy brand go-to-market initiatives to capture business-critical category sales, drive growth. • Translates complex programs into clear, adoptable actions and scalable execution. • Leads collaborative cross-functional business teams to evaluate, develop and manage go-to-market projects for new product development and ongoing lifecycle management of existing products and services. • Demonstrated success navigating large matrix organizations, strong grasp of P&L mechanics and strategic decision-making. • Directs and facilitates cross-functional meetings, develops business rhythms and communications that align teams, clients, and stakeholders, and connect strategy to execution.
B2B sales and strategy consulting, Go-To-Market solutions to start-up businesses in SaaS logistics and medical device spaces. • Led integrated channel engagement, digital content development, and B2B sales enablement initiatives to a portfolio of clients to drive conversion and sales in key geographic markets. • Segmentation analyses and related strategies to leverage complementary markets expanded reach for legacy brands seeking to engage new audiences. • Bridged cross-functional Voice-of-the-Customer initiatives to inform go-to-market strategies and product opportunities that fueled growth and development.