Denver Metropolitan Area
Senior-level marketer creating go-to-market strategies that fuel high growth companies. A BS in Engineering and an MBA in Marketing with a proven track record in demand generation. A strategic leader that views marketing campaigns as the connection point for the entire brand from positioning through marketing and sales outreach to booked revenue. I don’t just check the box with marketing campaigns; my integrated strategies create high growth, predictable revenue machines. With a career defined by bridging the gap between "views" and "revenue," I specialize in transforming fragmented marketing efforts into high-velocity demand engines. My focus is on the intersection of data-driven strategy, MarTech innovation, and cross-functional alignment to drive aggressive ARR growth. My philosophy is simple: demand generation is a team sport. I excel at unifying Marketing, Sales, and RevOps to ensure every dollar spent is an investment in high-intent pipeline, not just vanity metrics. Core Areas of Expertise: - Full-Funnel Strategy: Scaling multi-channel programs across SEM/SEO/GEO, Paid Social, Social, email, content, and ABM. - Revenue Operations: Leveraging AI and automation in the lead-to-revenue lifecycle with advanced attribution models and tech stack optimization. - Data-Informed Leadership: Leveraging ROAS, CAC, and pipeline velocity metrics to drive better decision-making. - Team Scaling: Mentoring high-performing, agile teams that thrive on experimentation and ROI. I am passionate about engineering demand generation programs and moving beyond MQLs to focus on true pipeline contribution and sustainable growth. Business skills: GTM strategy, Marketing Strategy, Account-Based Marketing (ABM), Lead Generation, Demand Generation, Pipeline Management, Digital Marketing, Budget Optimization, Content Strategy, Team Building, GEO, SEO, Revenue Marketing Technical skills and Innovation: AI agent creation, AI personalization, WordPress, Google Ads, LinkedIn Ads, Meta Ads, Reddit Ads Software: Hubspot, Marketo, Pardot, Salesforce, SugarCRM, Salesloft, Outreach, Terminus, Tableau, Demandbase, 6sense, Qualified, Sprout, Ahrefs, SEMRush, Optimizely, Google Analytics, Google Tag Manager, Looker Leadership: Team Building, Presentations, Project Management
Vista Equity backed company providing human risk management and AI cybersecurity solutions for SMB and MM. • Optimized budgets across inbound marketing channels for a 34% pipeline improvement on a static spend. • Grew organic website traffic 22% and GEO mentions by 53% with structured content and Reddit strategy. • Created AI agents to identify and automate outbound campaigns for engaged leads that were not contacted. • Implemented an AI user conversion program for the website that increased hand-raisers by 20%. • Started a global center of excellence for all digital marketing channels in NA, LATAM, APAC, and EMEA. • Expanded company websites to serve 5 new languages with dynamic content for international markets. • Launched B2C social marketing program to grow brand awareness with short-form, vertical-video content.
Francisco Partners and Accel-KKR backed company providing a pricing SaaS to enterprises. • Supercharged SaaS revenue pipeline that added $47.6M/year from targeted accounts, an increase of 541%. • Deployed AI SDR that drives outbound pipeline from underserved leads with no additional headcount. • Implemented an ABM strategy built on advanced firmographics and aggregated buyer intent signals. • Managed the global field marketing, channel marketing, and marketing operations teams. • Leveraged AI and enabled automation to streamline martech stack and reduce annual spend by 63%. • Developed a performance model that returned optimized marketing spend across all demand gen channels
• Grew revenue pipeline that added $52.8M/year, an increase of 305% by optimizing spend across channels. • Designed and managed digital demand generation campaigns. • Launched account based marketing program. Public company providing business process outsourcing solutions to enterprises. • Led global demand generation and ABM teams to focus on ICP accounts that increased conversion rates. • Designed an ABM strategy that delivered $1M in pipeline in just the first quarter after launch. • Streamlined martech stack for prospecting, content strategy, and driving conversion across channels. • Created and deployed an integrated campaign strategy for email, paid advertising, social, content, and SEO. • Launched virtual seminar series to replace tradeshows during lockdown for $6M in new logo wins.
Private company that created a marketplace for shredding and records management services. • Founder and general manager of 27-person lead generation company. • Chief marketing strategist that delivered over 20% annual revenue growth for 14 years. • Architected Enterprise Resource Planning (ERP) system to manage company operations. • Integrated custom marketing automation solution. • Created reporting solutions for tracking marketing, sales, and operations. • Optimized SEO strategy that won the highest share of voice on Google. • Performed market research to benchmark company results and find opportunities. • B2B and B2C service offerings grown through customer personas. • Accelerated program execution with agile project management principles. • Integrated call center solution and online requests with CRM. • Created pricing models to maximize sales from existing marketing efforts. • Presented at trade shows and partner membership events. • Worked with legal staff to secure and protect company trademarks. • Brand management of services to increase engagement with partners and customers. • Negotiated with vendors to provide contract services and equipment.
• Acquired recycled paper from businesses throughout southeastern US. • Negotiated purchasing terms with businesses based on current recycled fiber market conditions. • Managed transportation from business locations to partner material processing facilities. • Developed procedures with partner locations to maximize value and meet customer quality guidelines. • Coordinated transportation from processing facilities to domestic and international paper plants. • Analyzed data for each business to optimize processes and target additional opportunities.