Paris, Île-de-France, France
Taiwan-born student pursuing a Bachelor's degree in Business Administration at ESSEC Business School in France. With experience in marketing, communication, and organization across diverse industries, I am passionate about digital innovation and strategy. I am eager to hone my skills in international work settings and contribute to dynamic, forward-thinking teams.
- Built scalable GTM playbooks with clear product differentiation for Enterprise sales. - Led product update communications from the France team, documenting and sharing changes internally and with enterprise clients. - Scaled French team localization methods to strengthen product messaging across global markets. - Developed France-based customer case studies (agencies/brands) to support pipeline and expansion. - Established a global feedback loop between AM/CSM teams and France PMs to drive product improvements. - Drove partnerships and grew the affiliate program to expand reach. - Supported enterprise onboarding with AM/CSM to improve platform adoption.
- Account manager for more than 100 SMB AdCreative.ai clients - Management support on enterprise clients to elevate client satisfaction and strengthen relations - Affiliate program daily management, analyzing monthly revenue data to formulate and execute strategies for achieving key performance indicators - Paid marketing assistant, participated in drafting paid advertisement strategies on LinkedIn and Google
• Crafted captivating social media content and collaborated with clients at Carrefour Taiwan. • Immersed in diverse projects, including event planning and executing marketing strategies. • Executed creative strategies under tight deadlines. • Enhanced collaborative skills through engaging in team meetings.
• Organized and managed media campaigns for Sanofi Taiwan, a leading pharmaceutical company. • Analyzed media articles to understand their impact on the target audience. • Proposed and executed an internal event for World Heart Day, showcasing creativity and initiative. • Participated in a lipid forum for cardiologists, gaining valuable industry insights.