Steven Bieser

Director of Product Marketing at Broadcom

San Mateo, California, United States

About

Senior marketing and business development professional that is passionate about building successful, profitable businesses with great teams. Eighteen years of international experience in semiconductors, systems, infrastructure products, consumer products and services. •Part of leadership team that took a 100 person company with prototypes and field trials to a $200M/year international business with high volume, top market share and profitability •Recognized top performer across breadth of roles in marketing, business development, program management and engineering management •Responsible for financial forecast and financial execution of a $200M annual business; executed 70% margin improvement within business in Asia •Reputation of someone that the organization can trust, someone that is given the tough and important things that are required to win, and someone that gets teams to do more than thought possible Specialties: Strategic Planning, Portfolio Planning, Product Marketing, Product Launch, Market Management, Sales Positioning, Partner Development, Contract Negotiations, P&L Forecasting & Management, Financial Modeling & Analysis, Risk Assessment, Building Winning Teams

Experience

  • Director of Product Marketing at Broadcom
    Aug 2009 - Present · 17 yrs

    Broadband Carrier Access BU

  • Director of Product Marketing at Infineon Technologies
    Aug 2007 - Sep 2008 · 1 yr 2 mos

    Led worldwide Digital Subscriber Line (DSL) Customer Premise Equipment (CPE) marketing team responsible for marketing strategy, product roadmap, financial forecast and execution, go-to-market plans, product launches, and communications to both customers and internal teams. •Directed transition of account base from Asia, with revenues in excess of $100M, from Texas Instruments to Infineon Technologies with no customer loss •Scaled Infineon from a $20M annual business to a $200M annual business, and increased market share from 5% to 35% •Drove the worldwide financial forecast and execution. Held accountable to quarterly targets •Created value proposition and new marketing pitch for the combined organization, and launched two new products to market

  • Texas Instruments (7 yrs 9 mos)
    • Marketing Manager/Business Development Manager
      Jan 2006 - Jul 2007 · 1 yr 7 mos

      Responsible for setting strategy and financial plans for the business in Asia for portfolio of broadband products (DSL, WLAN, VoIP, Cable Modem) which accounted for over $100M annual revenue. Managed cross-functional teams consisting of sales, applications engineering, operations and finance to drive efforts for understanding the market, achieving financial targets, winning new customers, and growing the business in the existing customer base. Responsible for all facets of customer financials including revenue, pricing, price negotiations, and margins. •Led strategy and execution in region to maintain revenue while increasing margins by 70% •Leveraged global CM to ODM to OEM flow to maximize profitability to the business unit •Launched two new products to market and drove both into high volume •Leadership role in creating value proposition leading to sale of the business to Infineon

    • Senior Product Manager
      Nov 1999 - Dec 2005 · 6 yrs 2 mos

      Accountable for product definition, execution, production and customer ramp to volume for four generations of highly complex broadband products. Led cross functional team of systems / software / hardware / test / applications engineers, silicon designers, quality assurance, and marketing. Managed cost center for engineering team and for the program. Part of leadership team that set strategy and priorities for the business unit. •Ramped to volume the industries most successful DSL CPE product ever “AR7” with over 150M units sold •Accomplished leader for over 100 people in seven geographic locations over the life of the products, including building a team in India and direct manager for over 30 people •Customer base increased with these products from two to 50+, and reached top market share in both the central office and customer premise equipment DSL chipset segments •Championed initiative to reach an interoperability level with our products that were unmatched in the industry creating a stickiness that did not allow customers to leave •Speaker at industry events and author of numerous whitepapers •Fostered direct relationships with customers for marquee accounts in Europe and North America. Recognized by customers for integrity, execution, quality and customer support

  • Lead Software Engineer at Amati Communications
    Nov 1997 - Nov 1999 · 2 yrs 1 mo

    •Managed and technically led signal processing SW effort for 2 generations of DSL modems •Responsible for successful field trials and first deployments of DSL modems •Company purchased by Texas Instruments

  • Senior Software Engineer at Motorola, North American Digital Cellular Group
    Jul 1995 - Nov 1997 · 2 yrs 5 mos

    •Senior technical contributor ramping to volume Motorola’s first digital cell phones •Designed and implemented acoustic digital signal processing algorithms that shipped in generations of Motorola digital cell phone products