Los Angeles, California, United States
I’m a marketing leader who believes growth starts with the customer. Data isn’t just numbers—it’s insight, connection, and opportunity. I thrive at the intersection of analytics and creativity, turning insights into strategies that drive engagement, loyalty, and measurable business impact. I’ve led cross-functional teams at worldwide loved brands like TimberTech, Volvo, StriVectin, and the United States Tennis Assocication, to deliver omni-channel marketing programs that acquire customers, increase lifetime value, and create lifetime advocates. Whether it’s translating complex data into actionable strategy, aligning teams around a shared vision, or executing advertising and digital campaigns that make a difference, I focus on building connection—between the brand, the team, and the customer. What I bring to the table: • Customer-obsessed, growth-minded marketing leadership • Data-informed storytelling that drives action • Strategic problem-solving with an entrepreneurial mindset • Collaborative team-building and team leadership that fuels creativity and results Customer Lifecycle Marketing ★ Data-Driven Growth ★ Omni-Channel Marketing ★ Brand Storytelling ★ Customer Acquisition & Retention ★ Digital Transformation ★ Team Leadership ★ Market Insights & Analytics ★ Customer Journey
Growth Marketing & Dealer Acquisition • Drive dealer acquisition through full-funnel tactics (media, SEO, content, retargeting etc). • Optimize acquisition journeys with rapid experimentation, testing, and analytics. • Build targeted campaigns to attract qualified customers across priority regions and verticals. • Partner with sales, product, and channel teams to refine dealer activation. Lifecycle Marketing & Dealer Engagement • Develop holistic lifecycle programs driving awareness, acquisition, activation, engagement, retention, and advocacy. • Build onboarding and enablement experiences that accelerate time-to-value and early productivity. • Launch engagement initiatives—including training series, product education, and content hubs. • Cultivate advocacy via testimonials, case studies, and referral programs. Marketing Automation & Scalable Journeys • Implement automated customer and dealer journeys across digital channels. • Integrate CRM, analytics, dealer portals, and purchase data to create unified profiles and tailored experiences. • Continuously optimize lifecycle flows to improve engagement, retention, and revenue outcomes. Channel Marketing & Dealer Growth Enablement • Lead co-op and channel marketing programs that drive dealer lead generation and brand alignment. • Develop turnkey digital campaigns, and promotional toolkits to elevate dealer marketing capabilities. • Analyze dealer performance, identify growth opportunities, and implement segmentation strategies that strengthen dealer health and expansion. Cross-Functional Collaboration & Operational Excellence • Partner with product, sales, engineering, and analytics teams to execute data-driven growth initiatives. • Build scalable systems, modular workflows, and reusable automation frameworks for long-term efficiency. • Ensure message alignment, brand consistency, and integrated multi-channel experiences across both manufacturers.
Photographer and curator of corporate imagery: SteveAdams.co
• Lead customer relationship initiatives for the company, driving engagement, education, and conversion for our key customer groups - including both homeowner consumers as well as B2B customers such as contractors, architects and builders. • Manage and further develop our nurture programs for leads, creating automation and segmentation to deliver the best experience based on their need states. • Partner with cross-functional teams across brand, performance, channel, and sales teams to drive a content calendar for regular communication, updates, and key messages • Report and analyze performance of email and other CRM channels, reporting out to cross-functional stakeholders and senior executive teams, using a framework of data to drive insights and resulting actions to improve channel performance • Identify opportunities to improve our platform integrations with Salesforce and Pardot, working closely with our sales ops and technology teams. • Expand our CRM playbook to include SMS channels and Direct Mail as a meaningful lever to engage customers • Collaborate with our B2B pro and channel marketing team to grow contractor, builder and architect engagement with The Board, a TimberTech loyalty program. • Work with sales and marketing teams to help improve lead quality and complement sales and customer service teams on supporting customers through their journey • Evaluate and project manage the technical or digital interface improvements required to achieve objectives • Leverage data and segmentation initiatives to develop new hypotheses intended to drive conversion and open up new audiences, content opportunities or communications
• Oversees company brand identity, including voice, tone, creative, advertising execution, and positioning. • Oversees brand research including share of voice, audience insights/analysis, and development of internal data to better position as the superior outdoor living product. • Develops and implements the Ultralox strategic marketing strategies including Salesforce usage and other tactics improving gap analysis, product positioning, company leads and financial growth. • Leads go-to-market marketing goal setting to meeting company goals, strategies, communication, and timeline development for launches strategies. • Leads planning and execution of digital strategies, platforms and emerging technologies. • Develops fully integrated digital solutions designed to ensure a relevant and a connected user experience. • Manages, allocate and review all annual marketing budgets, including spend, pace and planning efforts • Manages agency providers, consultants, freelancers, and other marketing suppliers including contract negotiation and management. • Manages budgeting, resource needs and cost approvals. • Oversees and leads the marketing department, including hiring, workloads, schedules, and deadlines.
• Lead planning and execution of online strategies, campaigns and platforms, including social media, email, SEO, SEM, websites/landing pages, CRM/marketing automation, video, and emerging technologies, exceeding client objectives, driving brand success and increasing revenue. • Built nurture campaigns for leads, creating automation and segmentation, including road-map development. • Develop fully integrated digital solutions designed to ensure a relevant and a connected user experience. • Lead as the agency expert in search engine optimization (SEO), and local SEO including education and training to staff, clients, local businesses and communities. • Lead GDPR/CCPA website compliance efforts for both agency and clients • Continually assess and improve the digital marketing services the agency provides, including the successful launch and adoption of Local SEO efforts bring in $150,000 in agency revenue. • Lead client digital data analysis to improve performance and users experience, growing campaign ROI.
• Develop and implement digital strategies to improve the ROI for the entire health care system. • Oversee and execute communications strategy for digital initiatives to all system partners/regions. • Execute and manage SEO and local SEO for every hospital, clinic and provider increasing the digital footprint and engagement by 700% in 12 months. • Develop and facilitate social media strategy, including organic, paid ads and boosted posts which lead to increased engagement and follower growth of 55% over 2 years. • Build CRM and drop campaign road maps for customer behavior, with improvements for patience conversion, content absorption, promotion, navigation, and additional acquisition opportunities. • Lead digital analysis and reporting of digital performance, build recommendations for strategic updates. • Assess and research advanced digital technologies and lead implementation and system adoption including B2C services and D2C technologies.