Pewaukee, Wisconsin, United States
I've spent my career helping manufacturing companies grow by connecting strategy, marketing, technology, and people. Whether it's building a marketing organization from the ground up, leading global product commercialization, modernizing CRM and customer experience, or driving digital transformation, I'm most energized by solving complex business problems and turning ideas into measurable results. I've had the opportunity to lead marketing organizations through periods of significant growth, support acquisitions and brand integration, implement enterprise technologies including Salesforce and AI, and build teams that challenge each other to think differently and execute at a high level. I enjoy working at the intersection of commercial strategy and technology, where customer insights, data, and innovation come together to create better experiences for customers and stronger outcomes for the business. Outside of work, you'll usually find me experimenting in the kitchen, tending to my garden, or spending time with my wife and daughter. I believe the best leaders stay curious, never stop learning, and are willing to roll up their sleeves alongside their teams. I'm always happy to connect with other professionals who are passionate about marketing, digital transformation, customer experience, AI, and building organizations that are ready for what's next.
Lead enterprise-wide technology and digital transformation strategy across IT operations, ERP, Salesforce, infrastructure, cybersecurity, analytics, and customer-facing platforms. Architect scalable business systems and integration frameworks connecting ERP, CRM, mobile applications, reporting platforms, and operational workflows. Drive modernization initiatives focused on reducing technical debt, strengthening cybersecurity, improving disaster recovery readiness, and increasing organizational resilience. Establish enterprise governance standards for AI adoption, data management, system architecture, development practices, and access security. Unify data, systems, and operational processes across Sales, Service, Finance, Marketing, and Operations to improve visibility, scalability, and executive decision-making. Lead API and systems integration initiatives enabling customer self-service capabilities, digital service plan management, and connected platform experiences. Partner with executive leadership to align technology investments with long-term operational growth, customer experience strategy, and organizational scalability.
Directed enterprise Salesforce transformation initiatives spanning Sales Cloud, Service Cloud, Data Cloud, Agentforce, and Marketing Cloud Account Engagement. Built scalable CRM and data ecosystems connecting customer, asset, service, marketing, and operational data into a unified business platform. Led cross-functional modernization initiatives improving operational visibility, workflow automation, customer engagement, and data-driven decision-making. Oversaw governance, architecture, integrations, UAT, change management, and user adoption strategies across enterprise business systems. Developed automation frameworks, analytics dashboards, Lightning components, and AI-enabled workflows to improve operational efficiency and scalability. Partnered with executive stakeholders to align digital transformation initiatives with organizational growth, service modernization, and customer experience objectives.
Led global marketing, CRM, and business systems initiatives across the U.S., Europe, China, India, and Brazil, aligning regional operations under a unified growth strategy. Spearheaded Salesforce CRM and customer engagement modernization initiatives to improve visibility, reporting, lead management, and operational scalability. Developed executive reporting and analytics frameworks supporting pipeline visibility, customer engagement insights, and strategic decision-making. Standardized global marketing and communication processes to improve operational consistency, execution efficiency, and cross-functional alignment. Partnered cross-functionally with Sales, Service, Marketing, and Operations teams to improve customer experience, workflow integration, and organizational visibility.
Led global marketing operations and system enhancement initiatives supporting Sales, Engineering, Service, and customer engagement teams across multiple regions. Developed integrated workflows connecting marketing, sales, engineering, and service data to improve operational visibility, responsiveness, and cross-functional collaboration. Built reporting and analytics frameworks enabling leadership teams to make more informed, data-driven business and customer engagement decisions. Partnered with Sales and Engineering leadership to strengthen product positioning, improve customer communication strategies, and support revenue growth initiatives. Standardized marketing operations, campaign execution, and communication processes to improve scalability, consistency, and organizational efficiency. Supported the organization’s digital transformation efforts through process automation, systems integration, and workflow modernization initiatives. Contributed to long-term CRM and customer engagement strategy development, helping lay the foundation for broader enterprise business systems transformation.
Spearheaded the company’s rebrand and digital modernization strategy, repositioning MWES as a recognized automation and robotics solutions provider within the manufacturing industry. Led website, content, digital marketing, and campaign initiatives designed to improve market visibility, strengthen brand positioning, and increase qualified lead generation. Partnered cross-functionally with Engineering, Sales, and leadership teams to align customer messaging, improve product positioning, and support strategic growth initiatives. Developed reporting and analytics frameworks to support forecasting, campaign performance measurement, and data-driven business decisions. Implemented modernized marketing processes and digital engagement strategies to improve scalability, operational consistency, and customer engagement. Supported long-term growth objectives through strategic communications, market analysis, and integrated digital marketing initiatives.
Directed national marketing and brand transformation initiatives following a multi-entity merger, unifying four organizations under a cohesive growth and customer engagement strategy. Built scalable CRM, marketing, and sales enablement programs supporting more than 75 field sales engineers across the United States. Led digital transformation initiatives focused on brand modernization, operational scalability, lead generation, and long-term market expansion. Created and launched the company’s flagship national trade show, strengthening relationships between vendors, customers, sales teams, and strategic partners. Partnered cross-functionally with sales, operations, and leadership teams to align customer engagement, brand consistency, and revenue growth initiatives.
Directed integrated marketing, digital strategy, and customer engagement initiatives for industrial, technology, and medical device clients across multiple industries. Developed scalable marketing automation, CRM, and reporting frameworks designed to improve lead generation, customer retention, and sales performance visibility. Led multi-channel digital campaigns and customer engagement strategies that connected marketing activity directly to measurable business and sales outcomes. Partnered cross-functionally with clients, sales teams, and technical resources to design scalable digital systems supporting long-term growth and operational efficiency. Built data-driven lead funnel and reporting processes that improved campaign performance tracking, customer visibility, and strategic decision-making. Supported digital transformation initiatives through website development, automation strategy, analytics integration, and modernized customer engagement platforms.