Steven van Hengstum

Director of Global Product Management | Medical Navigation, Surgical Robotics & Digital Surgery

Radolfzell, Baden-Württemberg, Germany

About

As Director of Global Product Management at Northern Digital Inc. (NDI), I lead the global strategy, innovation, and lifecycle management of NDI's medical navigation portfolio, transforming emerging technologies into solutions that improve surgical precision and patient outcomes worldwide. With extensive experience spanning product management, medical device innovation, and commercial strategy, I bridge customer needs, market opportunities, and technological capabilities to drive sustainable business growth. I work closely with healthcare providers, OEM partners, technology collaborators, and cross-functional teams to define product vision, shape development roadmaps, and deliver differentiated solutions that create value for customers and stakeholders alike. Throughout my career, I have built and led high-performing teams, championed customer-centric product development, and successfully guided products from concept through commercialization. My expertise includes strategic portfolio management, market development, business-to-business partnerships, product discovery, and translating complex clinical and technical requirements into impactful market-leading solutions. Passionate about advancing computer-assisted surgery and medical navigation technologies, I am committed to driving innovation that enables surgeons to work with greater confidence, accuracy, and efficiency while supporting the long-term growth and success of the organizations I serve.

Experience

  • NDI (Northern Digital Inc.) (10 yrs 1 mo)
    • Director of Global Product Management
      Jan 2026 - Present · 6 mos

      Define and execute the global strategy for NDI's navigation portfolio, aligning innovation with customer needs and business objectives. Lead the commercialization of next-generation navigation technologies that advance surgical precision and improve clinical outcomes. Cultivate strategic OEM and industry partnerships that expand market reach and accelerate growth in surgical navigation and robotics. Direct cross-functional teams to deliver customer-centric products from concept through commercialization. Shape portfolio investments and product roadmaps to drive innovation, competitive differentiation, and sustainable revenue growth.

    • Head of Global Product Management
      Jan 2024 - Jan 2026 · 2 yrs 1 mo

      As the Head of Product Management, I am ultimately responsible for setting the vision for the entire portfolio and managing a team that covers the full span of Product Management - product discovery & market research, product development, growth & marketing, and lifecycle management. Additional to this, working daily to build strong business partnerships with customers and collaborators.

    • Strategic Product Manager
      Apr 2022 - Dec 2023 · 1 yr 9 mos

      • Conducted comprehensive market research to shape the future of the product portfolio at NDI. • Collaborated with Technical Product Managers to translate the product vision into actionable requirements. • Partnered with the Product Marketing team to define value propositions and target audiences for existing products.

  • Pharmaceutical Laboratory Technician at Biolyse Pharma
    May 2013 - Jun 2016 · 3 yrs 2 mos

    • Assisted in regulatory submissions for new drug applications, ensuring compliance with industry standards. • Participated in Health Canada audits, contributing to the company’s commitment to quality assurance. • Developed processes for material testing and conducted antitumor efficacy testing for innovative drug development. • Served as the technical lead for equipment calibration and maintenance in both R&D and Operations.