Waterloo, Ontario, Canada
I’m a product marketing professional who loves the mix of creativity, strategy, and collaboration that brings ideas to life. I’m passionate about helping products find their story — and helping audiences see the real value behind them. My background spans strategy, content, and go-to-market planning, with a focus on translating complex ideas into simple, engaging messages that connect. I enjoy working with teams across functions to turn insights into clear positioning, strong launches, and meaningful results. At the heart of it, I’m driven by curiosity — about people, technology, and how great ideas can make a difference. Highlights: - 5x sales growth for an AI-powered software through targeted content and outreach. - 1M+ views on individual social media videos, driving major brand exposure. - 35,000+ app downloads from creative marketing and community engagement. - Proven cost savings strategy showing local retailers beat Amazon’s prices 67% of the time. - Developed investor research that helped secure VC interest. Let’s connect - always happy to chat!
• Increased sales by 300% through the production of digital media content demonstrating the performance and capabilities of Greenlight Coverage’s AI-enabled script editing and coverage software • Developed social media content with individual videos generating 1M+ views • Drove a 5-star customer experience rating through tailored, high-impact user interactions • Listened and communicated with users to develop solutions, improving the product and increasing customer value • Led high-profile interviews with film industry leaders, directly contributing to brand visibility and revenue growth • Composed email drip campaigns distributed through mass circulation to thousands of leads
• Developed experimental methodology and published scientific reporting demonstrating that independently owned retailers in Ontario are less expensive than Amazon 67% of the time when comparing identical products • Created quantitative models to establish One Red Maple's unique opportunity to increase Canada's annual growth rate of real GDP per capita by 7% in five years, in accordance with the United Nation's goals for sustainable development following social, environmental and corporate governance guidelines • Exercised and composed creative marketing campaigns, press releases, and organized community events to generate 35,000+ app and web extension downloads • Spearheaded the latest venture into the grocery industry, uncovering the 30% potential savings for consumers by means of an optimized shopping list paired with seamless price matching capabilities • Listened and communicated with alpha-users to tailor the product to adequately service their needs and desires • Devised an evaluation matrix to analyze and compare hundreds of venture capitalist firms to secure funding • Conceived various pathways to revenue, providing detailed estimations as a result of market research
• Outlined, drafted and edited two feature-film length screenplays with the former entering the production phase – entirely self-taught and self-regulated • Cultivated exceptional oral presentation skills with the ability to effortlessly captivate an audience • Fortified a mental resiliency in the face of high-pressure, anxiety-inducing situations
• Delivered engaging lessons by providing high-quality instruction across various subjects and ensuring continuity in student learning • Maintained a well-ordered classroom environment, enforcing school policies and addressing disciplinary issues promptly and effectively • Quickly adapted to different classroom settings and grade levels, demonstrating flexibility and resourcefulness
• Optimized the silver nanoparticle deposition reaction to amplify the substrate’s detection of illicit substances (ie. Fentanyl) using super-enhanced Raman spectroscopy • Partnered with Health Canada to scale production and launch an accessible drug-checking initiative for first responders • Amassed a spectral database as a point of reference for each controlled substance • Assumed responsibility for all laboratory safety protocol and decision-making