Los Angeles Metropolitan Area
Award winning hospitality executive with a founder’s mentality: culture, craft, and commercial results. I develop high-retention teams (92%) and design service systems that consistently deliver elevated experiences. I deploy AI where it matters for faster recovery, smarter workflows, and stronger margins so teams can spend more time on the guest and less time on friction. Powered by coffee and gratitude but grounded in standards, culture, and execution. Open for contract work or full-time executive placement. 12 Handicap on the course but my friends would tell you it should be 10.
As Chief Operating Officer, I provided executive leadership across our commercial hospitality portfolio, including The Palm Hotel & Spa and Selvin’s Restaurant & Lounge. My focus spans operations, growth strategy, financial oversight, and creative brand execution. Directly overseeing the operations of all the Department Heads including Operations, Guest Services, Housekeeping, Sales & Marketing, Maintenance and Engineering, Banquets, Restaurant and all F&B related experiences, Accounting and the well-being of 185 plus employees. As a Co-Founder of Selvin’s Restaurant & Lounge, I directed concept development, project management, brand identity including menu creation, and interior design from inception to successful launch. The venue has become an elevated experience catering not only to the hotel guest, but also to the community as a standout dining option. At the portfolio level, I oversee commercial strategy, asset optimization, and performance growth. I lead all business disciplines, operations, sales, culinary, and guest services ensuring alignment with our vision of elevated hospitality and long-term profitability. Additionally, I maintain a strong presence in the community: • Founder & Past Chairman, Conejo Valley Tourism Improvement District • Board Member, California Lutheran University Hospitality Advisory Committee • Chamber Leadership, with current and past board participation across multiple regional organizations My position was eliminated due to liquidation of assets. I remain a minority shareholder of the Palm Hotel & Spa, Inc with no operating obligation.
When I assumed leadership at The Palm Hotel & Spa, the property suffered from prolonged mismanagement and operational decline. I took charge of a full-scale repositioning which included rebuilding the hotel’s infrastructure, culture, and service standards from the ground up. Under my guidance, we completed multiple brand identity conversions and implemented a comprehensive operational overhaul. I developed a team-first culture grounded in service excellence, which now drives guest satisfaction and long-term loyalty. Proud moment for the team, we took the hotel from number 9 (last place in the market) and became the #1 Rated Hotel on TripAdvisor for our market. Since taking that title 8 years ago, we have not looked back. Extremely grateful and passionate about what we do every day. Key initiatives include: • Operational turnaround and reorganization • Managing a team of Directors with a focus on “ownership” • Revenue and sales strategy leadership • Guest experiences transformation focused on elevated, memorable service • Strategic renovation planning and implementation • Ongoing brand and identity development to position The Palm as a market leader My role as GM was hands-on, focused on refining the guest journey, maximizing operational efficiency, and identifying new growth opportunities through community partnerships and property enhancements.
As Co-Founder and Chairman of the Board for Visit Conejo, I helped establish and grow the official tourism organization for the Conejo Valley region. I played a leading role in the strategic development of Conejo.com, a dynamic platform designed to showcase the region’s unique blend of outdoor recreation, culinary experiences, arts, and overall hospitality. During my leadership, we focused on elevating regional visibility through digital campaigns, hotel partnerships, and community-driven initiatives that positioned the Conejo Valley as a distinct destination nestled between Los Angeles and Santa Barbara. Key initiatives: Launched Conejo.com to highlight hiking trails, restaurants, wineries, events, and lodging in Thousand Oaks, Agoura Hills, Westlake Village, and Newbury Park. Championed hotelier collaboration to drive overnight stays and economic impact. Led brand strategy, marketing, and stakeholder engagement efforts to increase tourism awareness. Promoted the region’s lifestyle appeal through storytelling, influencer outreach, and curated local experiences. My tenure helped lay the foundation for a sustainable and collaborative tourism ecosystem focused on local pride and visitor engagement.
Sales Strategy Consultant – International & Domestic Markets Worked alongside the executive leadership team at Luxe Hotels to strengthen global brand presence and drive targeted sales efforts across the international leisure, corporate, and group travel segments. My role focused on identifying and cultivating high-value relationships with global travel partners, tour operators, and luxury travel advisors to position Luxe (The Palm Hotel) as a premier destination for international travelers. I collaborated cross-functionally with the corporate team and on-property sales leadership to align initiatives and ensure consistent messaging, tailored offers, and market-specific promotions. Key Contributions: Participated in sales missions, trade shows, and travel consortium events to increase visibility and conversion. Advised executive teams on positioning, rate strategy, and distribution channels to optimize bookings. This role deepened my expertise in international hotel sales strategy and cross-market collaboration, while reinforcing my ability to align brand values with culturally relevant outreach for the benefit of our sales team on property.
Hospitality Advisory Committee was actively involved in supporting the launch and development of their new Hospitality and Tourism Management major.
Supported wildfire crisis response initiatives for Visit California, aligning safety messaging, stakeholder coordination, and tourism recovery efforts to protect communities, restore traveler confidence, and support local economies statewide.