Brussels Metropolitan Area
Went from Excel to Word. Stayed for the ideas. I’ve been in the communication industry since 1995. Started in media strategy — building bridges, making plans, living in slides. Then slowly moved into copywriting. From logic to language. From structure to story. Today I’m a Creative Director at TBWA. I like ideas that mean something. Words that move. Timing that hits. No fluff. No fuss. Just work that sticks. Still allergic to empty buzzwords. But strangely loyal to well-placed ones.
- Freelance media strategy for advertising agencies, media agencies, media owners,... - Creative services
I write copy. Interesting, catchy copy such as this. Copy that sticks, that people will want to read over and over again. Copy that will make people nod in approval and bring smiles to faces in dire times of economical crisis. Happy people everywhere ! That's what I do. So, how do you do?
creative lead on national, dealer and after sales campaigns for BMW Belux.
in a nutshell : 1) building the bridge between creative department and media 2) working with creative teams on different creative briefings from the start 3) writing media strategies for different clients 4) setting up campaigns on social networks 5) central person of contact within the agency for all different media owners