Greater Chicago Area
Versatile Design and Innovation Strategist with dual MBA and Master of Design degrees. Expert in strategic thinking, human-centered design, and AI enthusiast. Proven leader in brand strategy, digital marketing, and fostering cross-functional team collaboration. Leveraging 8+ years of experience in helping businesses transform their identities, positioning, and marketing strategies to engage clients and drive market growth. I have broad experience in most aspects of the integrated marketing funnel. Skilled in crafting new brands, refining existing brands and implementing the marketing campaigns that launch these brands into the world. Some call it full-stack marketing – some call it generalist – I say it’s having the flexibility to fill gaps and solve problems while understanding the big picture. Not afraid to get my hands dirty. Constantly learning, growing, asking questions and staying current, while looking for patterns and insights along the way. I believe two of the greatest feelings a brand can spark are epiphany and validation. That moment, where two previously-unrelated dots unexpectedly connect. The warm affirmation that comes from seeing someone stand for something you hold dear. The best brands should give you both. I have worked with a variety of new and established brands – from Goose Island and Proctor & Gamble, to over 30 of Chicago’s hottest startups – across a wide variety of categories, including FMCPG (including packaged food), food retail, SaaS, Financial Services, Healthcare Services and more. Strengths and skills include: Adaptability, Analytical Skills, Brand Positioning and Brand Strategy, Business Development, Cloud Computing, Collaboration, Cross-functional Team Leadership, Customer Success, Design, Design and Market Research, Design Thinking, Innovation, Integrated Marketing Strategy, Leadership, Presentations, Program Delivery, User Experience
Led the research, conceptualization, and development of a online, collaborative knowledge base for both internal startup mentors and Menlo Labs portfolio companies to reference, share, and collect valuable information as they pursued series-A investment.
Independent contract work for various organizations, covering marketing strategy, brand positioning and marketing management for a variety of organizations, including: - National luxury fitness club and resort chain - Top-tier media platform for startup-focused live events and crowdfunding - CPG electronics tech-accessory startup - Consumer-facing food & beverage services startup
Leading and overseeing projects and client relationships from start to finish. Management and direct involvement in: strategy and planning, design and other creative processes, positioning and communication strategy, market research, digital and print marketing, web design and development.
Digital Marketing, SEO, Analytics, Branding, Marketing Strategy, Social Media Marketing