Madrid, Community of Madrid, Spain
With a Master’s in Marketing and Communications from IE Business School and a Bachelor of Commerce in International Business & Management from Concordia University, I bring a strong academic foundation and a passion for translating complex ideas into clear, engaging narratives. Currently at Bolt, I blend marketing with public policy by shaping foundational documents, tender narratives, and city-facing communications that support the company’s expansion and regulatory strategy. I work cross-functionally with policy, ops, and product teams to craft content that bridges city requirements with Bolt’s brand and product offering — from safety reports and fleet strategy to inclusion programs and localised campaign assets. Previously, as Senior Marketing Associate for the PRO channel at Ralph Lauren, I developed and implemented the off-price marketing strategy for 60+ stores across 14 European countries, driving a 12% increase in capture rate and an 8% boost in UPT. I led cross-functional initiatives to activate the European marketing calendar and oversaw the outlet launch of curated full-price gifting collections, achieving a 70% sell-through during Holiday 2024. Before that, as Senior Marketing Manager & CRM Lead at Superpedestrian, I managed a $500K annual budget and led a team of seven. I oversaw new user acquisition, retention, and brand positioning across 70+ cities and led CRM strategies for over 3.2 million users, driving growth through high-impact lifecycle marketing. Beyond my corporate roles, I’ve grown my personal platform on Instagram to 65K+ followers, collaborating with more than 65 brands in fashion, fitness, and hospitality. I thrive at the intersection of strategy, storytelling, and impact — whether creating campaigns that convert or writing content that resonates with both users and city partners.
As a Content Manager at Bolt, I work remotely from Madrid to lead the development and optimization of our global content library for the Rentals vertical (E-Scooters and E-Bikes). Collaborating cross-functionally with teams across operations, policy, and marketing, I efficiently synthesise complex information to craft compelling, high-impact content that positioned Bolt competitively in large-scale city tenders. My work plays a key role in elevating the quality and depth of our responses, helping secure major contracts and drive Bolt’s growth in leading urban markets worldwide.
● Define and execute yearly strategy to support new user acquisition/retention, business growth and brand positioning in 70+ cities globally by effectively distributing the department’s $500K budget on high ROI generating activities to meet/exceed aggressive financial objectives. ● Lead rider-facing CRM strategy to over 3.2 Million users, including email marketing, app messaging, social media and physical promotional material to increase engagement, facilitate ridership (2nd ride), loyalty (3+ rides), decrease churn (0 sessions in 14 days, 0 rides in 30 days, uninstall) and grow revenue both ad hoc and automatically via CRM customer journeys (Braze). ● Offline and digital paid strategy; including in-person events, out of home, App Store Connect, Google Suite (Play Store, display, ad words), Facebook/Instagram ads, third-party apps and influencer partnerships to drive top of funnel awareness, install and 1st paid transaction. ● Lead the team handling local marketing, social media and design to ensure a holistic 360-degree brand experience for all stakeholders.
● Go-to-market strategy (digital and offline) for all new and existing markets in EMEA. Working cross-functionally with comms, policy and operations. ● Grew the department from 1 to a team of 7; supporting them as they take global approaches and make them fit for the local context.
● Drove and supported the management and execution of the Marketing Plan with a strong focus on digital and demand generation. ● Ideate, create, produce and write copy for new marketing materials - case studies, insight pieces, research studies and misc marketing materials. ● Created and managed the corporate content calendar for social media, wrote all copy for digital channels, created social/campaign assets with Adobe Suite and liaise with design for more elaborate campaigns. ● Analyzed data: Google Analytics for .com, social media insights and newsletter rates (engagement, CTR, OR) to ultimately adjust marketing content to improve engagement and social growth. Researched for key business development and marketing activities; prospect lists, events, webinars.
● Developed and executed strategies for product launches in EMEA/NA, including communications, marketing, media and influencer relations plans. ● Managed marketing budget to generate exposure, brand awareness, garner reputation with KOLs, drive website traffic and increase sales. ● Developed social media content campaigns following an in-depth editorial calendar, negotiated 3rd party contracts to meet production deadlines and analyzed results/KPIs of the Muroexe community weather through social media metrics or ad-hoc survey creation. ● Led the largest digital sales project in Muroexe history (+ €180,000) by generating an energized online community of sustainable sneaker lovers.