Charleston, South Carolina Metropolitan Area
Highly professional and organized individual with 25 years’ experience in the recreation marine industry, working in both B2B and B2C. Strategic thinker able to identify sales and revenue streams for stronger revenues and improved profit margins. Proven strengths in P & L management and product implementation, recognize the importance of customer relations, service and integrity. Successfully developed and implemented strategies at multiple levels within the Marine Marketplace. Strengths: e-commerce, Marketing, Strategic Account Management, Branding Strategies, Web Analytics Solutions
• Lead the creation, deployment and optimization of product/ marketing content across all e-commerce platforms. • Collaborate with creative, brand, & product teams to ensure content aligns with brand and business goals. • Identify and implement enhancements to improve usability, engagement, and conversion. • Manage the customer experience ensuring consistency, functionality, and performance. • Lead/support the strategy and execution of product data governance within the PIM system. • Serve as the operational lead for digital projects, launches, and platform enhancements. • Performance monitoring & reporting.
• Headed the implementation of an all-new WordPress/ WooCommerce platform. • Led the development and execution of marketing strategies resulting in increased revenue growth. • Redesigned the digital customer journey with new product/ category structure using data analytics • Implemented new structured data improving user experience and driving a 30% increase in AOV. • Managed catalog of over 20,000 products along with a buy on-line/ pick-up in store functionality.
• Established and maintained strategic relationships and alliances. • Managed contract negotiations with suppliers and manufacturers. • Evaluated industry trends, recommend and developed long term implications. • Coordinated new product development and launch for e-commerce. • Developed and executed effective business development strategies. • Collaborated with multiple vendors/partners to deliver target-based promotions and sales • Implemented product penetration into markets based on geographic segmentation. • Government Procurement Portal Management. • Amazon/ Walmart Marketplace operations with product feed management software.
• Established and maintained strategic relationships with suppliers and manufacturers. • Provided sales and margin forecasts. • Coordinated new product development and launch for Magento eCommerce Platform. • Coordinated category web analytics, online marketing strategies, pricing and advertising. • Implemented product penetration into markets based on geographic segmentation. • Coordinated with IT and graphic design team to build, refine and update Magento website. • Government Procurement Portal Management. • Managed team for factory online store website for OEM engine manufacturer.
• Participated in the development, management and implementation of sourcing. • Provided proactive category management. • Prepared and delivered category sales and margin forecasts. • Coordinated new product development and launch for e-commerce. • Government Procurement Portal Management. • Managed factory online store website for OEM engine manufacturer.