Greater Chicago Area
Board-certified facial plastic surgeon. Founder XOMD and the most published clinical researcher on the neuroscience of beauty, first impressions, natural and the skin–brain axis. >20 years, built the scientific foundation underneath modern aesthetic medicine, evidence proving a face is not only seen, but socially read, neurologically registered, and biologically returned to the person wearing it. Over 220 peer-reviewed publications multiple Journals: ASJ, Derm Surg, PRS, JCAD, BJD, JAMA FPS and JDD, a body of work that established a field that did not formally exist before: the measurable psychosocial science of aesthetic intervention. Introduced that framework in 2004 with "Altering First Impressions after Facial Plastic Surgery" and again in 2008 with "Botulinum Toxin Can Positively Impact First Impression" (Dermatologic Surgery) the first studies in the literature to scientifically demonstrate that aesthetic interventions alters social perception. From that foundation came the "Special Theory of Relativity for Attractiveness" (JCD 2018), the FACE-Q Aesthetics Natural Module (ASJ 2024) the validated patient-reported outcome instrument for natural results and a sustained body of work on selfies, filters, video conferencing, masking, and the digital distortions reshaping how patients see themselves. 20 years after that foundational first-impressions work, the same research lineage produced the clinical trial behind XOMD: Fabi, Dayan (JCD, 2024; PMID 39073288) the world's first published, double-blinded, randomized, placebo-controlled trial of a finished topical skincare regimen demonstrating statistically significant improvements not only in skin quality but in confidence, perceived attractiveness, first impressions, and sexual satisfaction. XOMD is the first product in the moodceutical category a term my collaborator Dr. Sabrina Fabi and I coined and defined and the only commercially available skincare line in the world built directly on the science of the psycho-social-dermal axis. Clinical Assistant Professor, University of Illinois. Fellowship Director, AAFPRS and U Illinois Division of Facial Plastic Surgery. U.S. Medical Director and Board Member, MedSpa Partners. Director, Vegas Cosmetic Surgery Annual Meeting. Founder, DeNova Research. Editorial roles at Modern Aesthetics, Aesthetic Surgery Journal, and Facial Plastic Surgery Journal (Thieme). Castle Connolly Top Doctor, 15+ consecutive years. Newsweek America's Best Plastic Surgeons / Rhinoplasty 2025. NYT and USA Today bestselling author. Don't change your face. Reveal it
Co-Founder, XOMD Skin Care, the world's first Hormonally Smart, Brain Teasing Moodceutical(r) and the only commercially available skincare line built on the published science of the psycho-social-dermal axis. XOMD's foundational clinical trial (Fabi... Dayan; Journal of Cosmetic Dermatology, 2024; PMID 39073288) is the first published, double-blinded, randomized, placebo-controlled study of a finished topical skincare regimen to demonstrate statistically significant improvements not only in skin quality but in confidence, perceived attractiveness, first impressions, and sexual satisfaction. Co-founded with Dr. Sabrina Fabi, with whom I coined and defined the moodceutical category, skincare specfically formulated for women expreincing life's hormonal transtions. Unique outcome measures inlcude skin quality improvements, benefits on how the wearer is percieved, how she sees herself and the social currency gained from uisng our patent pending forumulation.
A comprehensive cosmetic medical practice that specializes in procedures and products for the face, including rhinoplasty, facelifts, Botox, Fillers and Laser treatments. Our philosophy is to always make the patient happy and at times that means no treatments at all. Our educational division trains physicians and extended providers from around the world, publishes books and provides preceptorship opportunities. Our reserach division writes protocols, conducts trials, manages other research sites and publishes medical articles. Initailly focused on aesthetic pharmaceutical devices and products we have now expanded to manage internal medicine and dermatology trials. Our skin care division prepares estheticians to work in a medical envirornment. And our charitable division provides internships, mentoring and scholarship opportunities for outstanding and deserving inner city students.
The Science Of Beauty and its Impact on Culture and Business: Beautiful people are believed to gain multiple advantages in life, from better grades in school, favored treatment from employers and preferential judgment from police officers and juries. Evidence of beauty being revered and deified can be found as far back as biblical entries to modern day celebrities. But the importance that beauty plays to the survival and the success of the human race has evolutionary significance to much further back. Our brains are pre-wired to appreciate beauty and in the over 35 million years humans have inhabited the earth it is only in the last 10,000 years or less than 1% of our civilized time that we have learned to adorn, fear and dissect its power. What is it about human existence that makes beauty so important? Why do we care about it so much? And how has it impacted our culture? This course will go into depth about human nature, subconscious evaluations of what we all are attracted to and why self confidence gained is more impacting and influential than the physical. Methods of accentuating our most endearing assets from ancient Greek, Roman and Egyptian times including Cleopatra and Nefertiti to modern day celebrities and plastic surgery will be reviewed. Additionally, examples of how the science of beauty can be translated, sold and used in modern business marketing strategies in an ethical and effective manner will be discussed. Specific tools, tactics and formulas for appealing to ones beauty senses will be explored. Students enrolling in this course can expect to be shocked at times, entertained but complete the course with a better understanding of science of beauty, human nature and its role in business.
Develop, manage, conduct and publishe phase I, II, III,IV Clinical Trials. With a special niche in Aesthetics, Dermatology and Plastic Surgery research. Also experience overseeing Diabetes and Hypertenstion trials for outside practices.