Copenhagen, Capital Region of Denmark, Denmark
Hello - I am a strategic marketing leader with 14+ years of experience driving growth, operational excellence, and storytelling for some of the world’s most iconic brands, including Netflix, Meta, and Nike. My career spans product marketing, brand marketing, and program management at both global and regional levels (North America, APAC, EMEA). In Singapore, I built and scaled Meta Creative Shop’s Creator Marketing Program across the region, empowering advertisers and creators to collaborate in ways that drove measurable impact. At Nike, I developed global-to-local marketing strategies that reignited performance across core company objectives. At Netflix, I pioneered emerging technology storytelling through AR and VR experiences, one of being a Webby award winning experience. More recently, at OnePay, I led multiple product marketing teams. On the Wallet team, I helped achieve 600% consumer growth and 1,400% payment volume growth in less than one year. On the Credit Card team, I built a comprehensive full-funnel GTM strategy as we replaced Capital One's co-branded credit card with Walmart. I thrive in fast-paced, matrixed environments where clarity, communication, and execution are critical. More importantly, I bring a track record of building the systems, narratives, and cross-functional momentum that power business growth. Thanks. SDR
Head of Marketing for Denmark and Luxembourg • Leading local marketing strategy across two dynamic growth markets. • Manage marketing teams across the two markets, building strong ways of working across DK + LUX. • Responsible for driving customer growth, brand relevance, and commercial impact across Restaurants and New Verticals. • Own integrated marketing planning and execution across brand campaigns, performance marketing, CRM, partnerships, promotions, and local activations. • Work closely with global and local leadership to translate business priorities into clear marketing plans that support acquisition, retention, frequency, and category growth.
• Oversaw all marketing initiatives for both OnePay Wallet (digital wallet) and OnePay Card (credit card). • Built the omnichannel GTM strategy for OnePay Card, exceeding early account forecasts by +25% and spend targets by 50%. • Developed and executed integrated campaigns for Wallet, driving +600% user growth and 1,400% spend growth in 8 months. • Colaborate with cross-functional partners to analyze campaign performance, industry trends, and behavioral data. • Present strategic plans, performance insights, and optimization recommendations to C-level executives. • Drive marketing innovation through the applied use of AI across research, creative development, and performance analysis. • Drove the social strategy (paid and owned) for all product marketing content across these two LOB's.
Hybrid Role: Sr. Program Manager / Executive Producer at Apple through a vendor contract with AKQA. Key Responsibilities: • Oversaw the program strategy and successful delivery of key marketing initiatives for iPhone and iPad. • Optimized marketing journeys to support new platform experiences (eg. ways to buy), generating millions in revenue. • Managed complex campaign roadmaps, budgets, and resources to ensure on-time, high-quality delivery. • Increased operational efficiencies by analyzing workflows, identifying inefficiencies and implementing scalable solutions. • Monitored and analyzed program performance, ensuring alignment with organizational goals. • Led a 15-person cross-functional agency team in close collaboration with Apple stakeholders.
• Served as Interim Team Lead, overseeing Influencer/Creator Marketing, Production, and Business Affairs. • Contributed strategic and production solutions as part of the Creative Shop APAC leadership team. • Managed key relationships with advertisers, agency partners, and production vendors. • Developed and maintained department budgets, ensuring optimal allocation and tracking of available funding. • Defined team objectives and established KPIs aligned with industry benchmarks to measure success. • Led the bi-annual performance review cycle for full-time direct reports, fostering growth and development. • Built the educational content strategy for all creator marketing initiatives, while also overseeing execution and delivery. • Regional Co-Lead for Creative Shop’s Social Good initiatives, driving purpose-driven campaigns. • Regional Co-Lead for Creative Shop’s DEI initiatives, championing diversity and inclusion efforts. • Managed a team of five direct reports and three contractors, providing leadership and mentorship.
• Founded and scaled Meta APAC’s first Creator Marketing program, increasing adoption by 40% across key markets. • Led integrated, multi-market campaigns combining creators, branded content, and platform storytelling. • Used data-driven experimentation frameworks to deliver double-digit lifts in brand and product KPIs. • Collaborated with regional teams, agencies, and creators to ensure consistent platform positioning. • Represented Meta externally through industry panels and workshops, strengthening ecosystem engagement. • Managed key relationships with advertisers, agency partners, and production vendors.
• Developed comprehensive global brand marketing strategies for Nike’s cross-category initiatives, including innovation, sustainability, kids, membership, and more. • Transformed Nike’s core footwear segment into a growth category through insight-led brand storytelling. • Increased regional sales through Nike Member Days, creating a reusable global-to-local strategic framework. • Elevated awareness and improved sales for FlyEase products through an omnichannel re-brand and new positioning. • Partnered closely with the sustainable marketing team to launch Nike’s sustainable branding initiatives. • Managed key relationships with advertisers, agency partners, and production vendors. • Co-owned editorial content creation strategies for all sustainability and innovation initiatives. • Managed the social strategy for all owned and paid social marketing initiatives.
Temporary stretch onto the channel team to manage Nike's Brand Marketing efforts on it's Digital Flagship Platforms (Dot Com & App).