Singapore, Singapore
Never be afraid of challenges - A smooth sea will never made a skilled sailor. Dare to push your own boundaries, always!
Proven expertise in leading GTM marketing efforts and campaigns across APAC, fostering strong cross-functional and country teams collaboration to develop culturally resonant and impactful strategies. Adept in localisation, project management, and process optimisation, with a strong track record of executing timely and successful campaigns for global brands and renowned artists such as Pokémon, NewJeans, and Harry Potter on YouTube platforms and more across diverse markets.
Lead 360 marketing efforts for Google devices and services in Singapore, driving product launches and ongoing campaigns. Expertise in retail marketing and merchandising, localisation, and executing NPI workstreams with precision. Adept at evaluating business needs to implement data-driven strategies and optimise resources. Successfully launched the Google Pixel 7, Pixel 6 series, Pixel Buds Pro, and the Nest Helpful Home concept store, while managing cross-functional teams and mentoring a direct report.
Spearhead the digital and e-commerce initiatives for the APAC Google Store, driving growth inline with brand strategies. Oversee campaign management, CRM, A/B testing, and regional pilots. Collaborate with cross-functional teams on localisation, quality control, and brand approvals. Track and analyze performance metrics to derive insights for continuous improvement. Successfully launched a series of Pixel and Nest products, as well as major campaigns like 11.11 Singles Day, Black Friday, Google Birthday, and other major moments.
Successfully introduced and launched the first of Google Pixel and Nest products in the Singapore market, spearheading comprehensive retail marketing strategies for Google Hardware (Pixel, Nest, Chromecast, and accessories). Championed Google AI services with channel partners, acting as the voice of the Singapore market to drive localisation and asset creation. Developed and executed innovative training programmes, pioneering the first successful localised retail engagement programme – now expanded regionally. Collaborated effectively with partner marketing, agencies, and cross-functional teams, achieving impactful successes in launching a series of Pixel device family, Google Home, Nest speakers, and the Google Assistant.
Successfully steered one of Singapore’s largest nationwide transitions of enterprise clients to SingNet eVolve fibre broadband and SaaS offerings, encompassing product lifecycle management, fibre migration, and P&L responsibility. Led the island-wide transformation from dial-up and ADSL to fibre, significantly enhancing customer experience and streamlining operational processes. Collaborated closely with stakeholders to ensure seamless service delivery and conducted vendor selection for bundled services catering to SMB and consumers with the launch of Singtel WiFi mesh bundles.
Shaped product roadmaps and 360-degree marketing strategies for smartphones and MiFi devices within the B2C segment. Cultivated strong partnerships with telco companies, media agencies, suppliers, and vendors, while ensuring customer retention, QA, and exceptional after-sales service. Managed operational budgets, encompassing hiring, promotions, inventory, and point-of-sale materials. Supported sales and marketing initiatives in regional markets, including Papua New Guinea. Key achievements include the successful market launch of the flagship model ZTE Axon 7 and mid-ranger Blade S7.