Singapore
A results-driven advertising creative and entrepreneurial marketer with over twenty years’ experience, working in advertising and branding agencies in the UK, Europe, Australia and Asia. Worked at agencies including Leo Burnett, TBWA, Y&R, J Walter Thompson and WCRS on blue-chip clients such as Orange, BMW, Nissan, Volvo, Heinz, P&G, Unilever, Sony, Canon, McDonald's, Japan Tobacco International, Lloyds Banking Group, Prudential and Reuters. Achievements include: A multi-award winning brand revival campaign for Heinz Salad Cream in the UK that led to a 180% increase in sales within three months and the complete evolution of its consumer base. Successful launch of Czech telecoms brand Oskar, with over one million customers in just one year and the country’s most awarded advertising campaign. The creation of a global brand activation campaign that ran for five years and helped Winston grow from the no.4 to the no.2 best selling cigarette brand in the world. Internal coms campaign for Lloyds Bank that increased front line employee brand engagement, leading to an increase in in-branch product sales of 34% in one year. Created branded video content for Sony that achieved over two million unique views, increasing awareness and sales for its sports-focused electronics goods. More recently focused on startups, working on business strategy, product sales, brand development, marketing and management. This has provided new insights and a deeper understanding of more fluid and adaptive ways of working to achieve better results quicker. Creative Direction, Brand Development, Brand Communications, Strategic Planning, Campaign Strategy, Script Writing, Copywriting, Copy Editing, Concept Work, Art Direction, Team Leadership, Client Management, Creative Strategy, Social Media, Integrated Marketing, Direct Sales, Brand Activation, Story Telling, Design Thinking, B2B Marketing, FMCG Marketing, Digital Marketing, Communications Strategy, Presentation Skills, Website Copy, Brand Building, Brand Guardian, Head of Copy, Startups, Brand Identity, Value Propositions, Telco Marketing, Campaign Planning, Online Retail, Customer Engagement, Brand Activation, SEO Copywriting, Editorial Content, Content Creation, Content Strategy
Heading a creative consultancy, working directly with clients and supporting marketing and advertising agencies with brand strategy and creative direction. Current client sectors include luxury brand activation, SAAS+tech, hospitality, skin care and HR.
Providing global brands with creative strategy, production and event management to maximise their impact and appeal across Asia. As part of the ORA ELBA network The Calling works with clients including Louis Vuitton, Hermes, Cartier, Audemars Piguet, Chanel, Christian Dior, Hublot, YSL, Pernod Ricard, Moet Chandon, Ruinart, Clarins, L'Oreal and Shiseido.
Leading the marketing department to create regional campaigns and brand activation for clients such as Salesforce, Adobe, AWS, Zoom, Zendesk, Veeam, Twilio, Stripe, Mastercard, Tableau, Crowdstrike, Monday.com, UiPath, Dormer Pramet, Fujitsu and FedEx.
Oversaw the creative and content output across the agency's APJ network, managing a creative department across multiple offices. Delivering creative strategy, brand development, experiential activation and, regional campaign planning, ideation and execution. Clients include Vodafone, FedEx,Ineed, AWS, Tetra Pak, DXC, Data3, Datacom, Cloudflare, Twitch, SAP, Snowflake, Marketlend, FujiFilm, HireRight, NICE, WEVO and Gold Zero.
For over four years, I worked with boutique agencies, startups, SMEs and several global B2B heavy industry brands, providing strategic and creative support, from brand development and marketing strategy through to advertising and content creation. This gave me access to innovative thinking across a wide range of product and service sectors, from adtech, fintech, clean energy and autonomous shipping to B2B procurement, blockchain applications, sports training and FMCG product design. Working with startups kept me sharp and introduced me to a lot of smart and crazy people. Superson, Marketing Agency Octo 2019 – Dec 2021 Providing creative direction, communications strategy, concepts, content and script writing, as well as well as working on pitches and overseeing the video production for a variety of B2B clients including Wartsila and Meniga. MultiCo, Hybrid Work Space Platform Sep 2020 - Dec 2021 Oversaw the brand development and communications strategy for this innovative hybrid work space startup. This included the brand identity and brand messaging along with website design and social media strategy. www.multico.co where will you work today? Display Science, Adtech Company Aug 2018 - Apr 2020 Oversaw the marketing strategy and product messaging for this adtech startup. Also set up and managed the sales team, signing clients such as Audi, FWD, Prudential, Food Panda, Crypto.com, PSB Academy, Virgin Active, MDIS, UFIT, ShopBack and the University of Newcastle to name just a few. Managed and expanded partnerships with Grey, SMRT (Singapore Mass Rapid Transit), Yahoo TV and XCO. Quolaborate, Procurement Platform May 2017 – Jan 2019 Developed brand messaging and strategic partnerships for this B2B, one-stop procurement platform. Athlete Institute, April 2018 – Aug 2018 Developed the brand identity, online messaging and social media strategy for this science-based, sports and fitness training startup.