Long Beach, California, United States
Steve is a digital media marketing leader and managing director of LocalLook Network, providing deep experience with omni channel digital marketing strategies including search, social, programmatic targeted display, streaming video and audio. Steve specializes in creating go-to-market strategies utilizing these omni-channel digital media executions to help clients target and engage their most desireable prospective customers and achieve their growth goals. Leadership experience includes ideation and launch of start-ups to leading mature media and SaaS organizations with a nine figure revenue responsibility, 1200 plus employees, reporting to board level directors and shareholders. Steve spent six years at The Los Angeles Times as Vice President General Manager Interactive Media and Vice President Print and Online Classifieds. During that time he led the effort to launch such brands as Cars.com, Career Builder, Apartments.com and Recycler.com in the Los Angeles marketplace. While VP, GM of LATimes.com he oversaw its transformation from a money losing dotcom to a highly profitable, award winning news and information site. Steve also spent 7 years developing new products and running all aspects of SaaS technology development for Ann Arbor based MediaSpan Online Services. Major accomplishments include implementing a new network of 171 web sites and email marketing tools for Citadel / ABC Network Radio based in New York (now Cumulus), GCap Radio based in London, the New Zealand / Australia Radio Network and the development of a unique search engine application for the U.S. Nuclear Regulatory Commission. In addition Steve has significant leadership experience at both the board and volunteer levels helping non-profits such as Inner City Arts, Bowers Museum, American Suicide Foundation and Theatre On Purpose grow to serve their respective communities with increasing and ever changing needs. Leadership has included experience with capital campaigns, annual giving, marketing and communications to increase mission awareness, organization and personnel development.
Development and implementation of unique technology applications to either grow audience, develop revenue or both. Primary focus on automotive, real estate, regional or national franchises, events and media outlets. Syndication of special promotions to search, social, targeted display networks with full automation. Custom digital strategies and optimization services.
Theatre on Purpose is a California Non Profit 501c3 Corporation that uses the arts as a means for self-discovery, cultural understanding, societal transformation and global citizenry. T.O.P. supports the Educational Theatre Community by providing a platform for high school and college students’ original work focused on social justice issues.
Subject matter expert and business consultant with the Orange County / Inland Empire Small Business Development Center. Based in Long Beach and primarily virtual. However, always happy to participate on location with advance notice. Engagements are primarily focused on growth strategies through digital marketing yet sometimes lead to pivots requiring rethinking client business model, unique selling proposition, target clients, etc.
Developed the dominant digital agency on the California Central Coast providing a full suite of communication, marketing and advertising solutions to business operators with a local, regional and national reach. Specializing in programmatic targeted display, video through OTT, Connected TV and YouTube. Growing audience and monetizing that audience growth.
Developed event marketing plan and execution volunteer leadership. Organized media sponsorship, worked event registration table.