Toronto, Ontario, Canada
- I am a motivated marketing and sales leader with extensive cross-functional experience - A people focused manager that drives results - In my career I have had the opportunity to develop expertise in many therapeutic areas - Neuroscience (ADHD, Epilepsy) - Pediatics - Psychiatry (MDD, AAPs, Sleep) - Oncology - Dermatology - Metabolics - Rare Diseases - Diabetes - Cardiology - Rheumatology(biologics) - HIV - Vaccines(Travel) - Allergy - Medical/diagnostic devices
- Provide leadership to the ADHD business - Develop and direct the Marketing strategy and Sales team execution - Build launch plans to maximize the portfolio - Member of the leadership team of Kye as we build a company founded in Canada and focused on Canadian patients
• Led the strategic planning for multiple ultra rare disease brands • Disease states include Castleman Disease, MF-CTCL, Porphyria and rare metabolic conditions
• Oversaw commercial activities for the franchise, including development and implementation of integrated strategic and operational plans for the product portfolio • Spearheaded the cross-functional team to develop strategies and tactics that maximize opportunities for brands, including end of lifecycle planning • Effectively managed financial budgets for the franchise within a 1% variance of target • Supported 3 direct reports in professional development with individualized plans focused on skill enhancement Key accomplishments: • Led the team to achieve >28% growth and market leadership for flagship brand, and exceed sales and financial goals • Executed two disease awareness direct-to-consumer campaigns including online and out-of-home advertising that drove a combined >1,000,000 website visits and encouraged consumers to take the initial step on their patient journey • Created and executed strategic project plans for 3 LOE brands to maximize revenue and ensure patients have the opportunity to continue to access branded medication •Led the relaunch of an indication, and supported the pre-launch activities for a travel vaccine • Progressed from Product Manager to Commercial Lead (Marketing Director) throughout 4-year tenure in Marketing
• Initiated DTC campaigns for two indications to drive awareness and capitalize on market leadership • Represented Canadian LOC in regional initiatives for key brands
• Optimized and simplified key selling messages for two brands • Grew Intuniv XR by >20% in it's last year of exclusivity
• Controlled sales activities in the high-fidelity patient simulation market across Western Canada • Cultivated and closed business with a varied customer base from C-suite to end user • Collaborated with internal and external stakeholders to respond to RFP/RFQ opportunities • Led North America in sales vs. quota in a competitive B2B environment in 2015