Steve Perna

NA Wholesale Director | Key Account Management

Boulder, Colorado, United States

About

Wholesale director with deep experience growing outdoor and lifestyle brands across North America. I lead national wholesale strategy, key account management, and specialty retail partnerships for Amundsen—driving revenue growth, improving sell-through, and expanding premium distribution. Known for combining relationship-driven sales with strong brand storytelling, I thrive at building long-term retail partnerships, opening new markets, and elevating brand presence across outdoor, lifestyle, and premium retail channels.

Experience

  • Wholesale Director (North America) at Amundsen Sports
    Jan 2023 - Present · 3 yrs 6 mos

    Lead North American wholesale growth across specialty retailers and national accounts. Manage seasonal sell-in, forecasting, territory planning, and retail partnerships. Strengthen brand presence through merchandising, training, and collaborative marketing. Deliver consistent revenue growth, improved sell-through, and strategic channel expansion.

  • Director of Sales at Backpacker's Pantry
    Jul 2022 - Jan 2023 · 7 mos

  • Wholesale Director at Lems Shoes
    Aug 2012 - Jul 2022 · 10 yrs